Could You Draw Brand Logos From Memory? We Asked People in Times Square to Give It a Shot


Many of the world’s most recognizable brands have the world’s most recognizable logos. And a successful visual identity of a brand can, even without showing the brand name, make consumers name it instantly. But does that translate when regular people try to draw said logos themselves?

The answer is “no,” according to a UCLA study published earlier this year. Researchers asked 85 UCLA students to draw the Apple logo from memory. The results? Only one student was able to accurately reproduce the logo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in