What Makes a Memorable Logo Design (or Redesign)?

Siegel+Gale study digs in

If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any insight, the shop decided to look into it.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.