Brand Marketing

What Makes a Memorable Logo Design (or Redesign)?

Siegel+Gale study digs in

By Kristina Monllos

October 2, 2015

If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any insight, the shop decided to look into it.

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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