StubHub's New Logo Signals a Change in Its Mission

From reselling tickets to whole-event experience

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After roughly a decade with the same logo, StubHub decided to give it a refresh as the brand looks to redefine its identity. StubHub wants to give its customers an end-to-end event experience rather than simply selling them tickets on the secondary market.

The company is expanding its content and would like its site to be a destination where consumers can find information like where to eat or park, what the best modes of transportation are, and what the weather will be like.

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