Report: Mobile Apps May Be Peaking
Performance Marketing
The latest comScore report, “The 2016 U.S. Mobile App Report,” had me wondering if we had hit “peak-app." Just how many apps can users crowd onto their smartphones and tablets? [...]
Why You Should Be Ready to Talk About Data This Year at Cannes
Brand Marketing
Data is arguably the most disruptive force in digital advertising today.
This Week’s Must-Haves: a Smart Pill Dispenser for the Entire Family
Performance Marketing
This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that [...]
Defined by a Screen
Performance Marketing
I grew up with TV. My eyes prefer a larger screen. I focus on what I watch. I can't multitask between screens and I have no tolerance for audio from [...]
3 Ways to Introduce Augmented Reality in Your Direct Mail
Performance Marketing
I’ll be the first to admit that I’m not very savvy when it comes to direct mail and technology. Although I use them a lot now, I was a late [...]
SEO Myths vs. Realities in 2016
Performance Marketing
Search engine optimization is a never-ending game with constantly changing rules — so much so, that eventually old rules become blurred or obsolete. But old habits are hard to break, [...]