Mobile

The 4 Digital Publishing Trends to Watch in 2017

Headshot of Ron Matejko
By Ron Matejko

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The table for digital publishing in 2017 was actually set last fall when Apple killed off its newsstand app. This set the wheels in motion for Adobe to de-emphasize its digital publishing software in February in lieu of mobile app development. Just like that the two biggest players in the digital publishing game were now largely on the sideline.

These two events, along with a plateaued growth rate for tablet sales, have greatly tempered the hope that digital magazines would both be the next evolution in publishing and replace a decline in print revenue.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ron Matejko

Ron Matejko

Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.

MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.

MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at ron@mvptoday.com, or connect with him on LinkedIn or on Twitter @mvp_media.

Recommended articles