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Defined by a Screen

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By Chet Dalzell

When one watches TV as much as I do, it’s indeed tough to break the habit.

Sports, public television, movie classics, local and national news and weather — I consume a lot of content. Habitually, when I wake up, the TV comes on. When I go to bed, the TV goes off … unless I fall asleep first.

And while laptops, desktops, smartphones and tablets (and movie screens) are also a part of my life, for work, info in transit, games and entertainment, it’s the home television that is my preference to consume content.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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