Apple Checks Off Every Great Invention in Human History in Ad for the MacBook Pro
Creativity
These days, technology evolves at an incredibly fast pace. But Apple is reaching much further back into history to tell the story of just how much it thinks can happen [...]
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care
Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service.
The 10 Most Watched Ads on YouTube in September
Brand Marketing
Marketing giants Apple and Amazon finished No. 1 and No. 2 on Adweek and Google's YouTube Ads Leaderboard for September, ranking the most-viewed spots on the video platform, as they [...]
How the ‘New Mac’ Candle Went From a Silly Idea to a Labor of Love That Sold Out on Day 1
Performance Marketing
That first whiff of a freshly opened Apple box is an experience many of us can conjure up in our minds. But could you create a formula to truly capture [...]
A Lone Red Balloon’s Journey Ends Joyfully in Latest ‘Practically Magic’ iPhone 7 Spot
Creativity
Among iOS 10's shiny new toys is a messaging feature that allows you to add effects to your message bubbles, send full-screen animations with your messages, add handwritten notes and [...]