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Slack founders are taking marketing lessons from Steve Jobs.
The workplace communication company took out a full-page ad in today's New York Times, ahead of Microsoft's Office event which will kick off at 11 a.m. EST. It has been reported that Microsoft will likely reveal a Slack competitor, Microsoft Teams, during said event.
The ad is reminiscent of Apple's 1981 'Seriously' ad, from Chiat\Day, which welcomed IBM to personal computing by making it clear all the work that Apple had already done to dominate the space.