Apple Checks Off Every Great Invention in Human History in Ad for the MacBook Pro

New spot centers on the light bulb

These days, technology evolves at an incredibly fast pace. But Apple is reaching much further back into history to tell the story of just how much it thinks can happen next, with the help of its new MacBook Pro.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in