Apple Brings the iPhone 7 to Game 7, Springing for a Slot on the World Series Finale

Another product feature ad, this time focused on stereo speakers

Headshot of Tim Nudd

We don't know whether the Chicago Cubs or the Cleveland Indians will emerge victorious in tonight's historic World Series Game 7. But we can predict one winner in advance—the bronzed bloke from Apple's latest iPhone 7 commercial, set to air on the telecast. 

He's a bit like the Southern Comfort guy—if he got himself together and took an interest in sports instead of just slumming on the beach. He has a similar tan and wordless swagger, as he sets up his iPhone 7 to play some epic trumpet music ("La Virgen de la Macarena") and ascends a diving platform for a display of manly (and a little goofy) performance.

Check out the spot here:

As you can see, the spot promotes another specific iPhone 7 product feature, the stereo speakers—following previous "Practically Magic" ads touting the device's improved camera to shoot in low light; its water resistance; and its expressive messaging options.

The spot will break Wednesday on TV during Fox's telecast of Game 7 of the World Series. Ad slots on Game 7 are said to be going for some $500,000 for 30 seconds—a hefty price, particularly if you've got a :60. 

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@nudd Tim Nudd is a former creative editor of Adweek.