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Hispanics Check In

Is the Hispanic culture more social than other U.S. demographics? Gauging the way the Latino market has adopted social media, it would appear to be true. Consider some recent research that…

Lopez Negrete: Strength at the Core

Leading Hispanic agency makes strategic planning the center of its success.  Major brands are shifting their approach to the Hispanic marketplace. It’s no longer a matter of repurposing existing campaigns…

Lopez Negrete Communications

Porter Novelli’s Diversity Imperative

Because mainstream marketing demands relevancy and originality, PR agency Porter Novelli has been amplifying its diversity and inclusion efforts with a clear understanding that it’s not only about diversity of…