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MLB Network

Batter (and Viewership) Up
  • April 23 2012

When it comes to baseball, few channels have the resources—much less the recognition—of MLB Network, the channel of Major League Baseball. The channel sees itself as the primary destination for both the obsessed and the casual fan, from its ongoing schedule of live games to the analysis and highlights featured on the Emmy Award-winning MLB Tonight as well as the insights of its best-in-class personalities such as Bob Costas, Peter Gammons, Al Leiter and Harold Reynolds.

MLB Network debuted on January 1, 2009 and is now the most widely distributed sportseague-owned cable TV network. It has been recognized for the quality of its on-air talent, programming and production, having won six Emmy Awards. Moreover, MLB Network continues to innovate; for example, its Cisco Ballpark Cam system of remotely controlled cameras is installed in multiple locations at every MLB ballpark to bring inside-the-park coverage at a moment’s notice.



150 Regular Season Games a Year

Live programming is at the core of MLB Network, including 150 live regular season games throughout the season, plus more than 150 Spring Training games. Live prime-time games air four nights per week, with one prime-time matchup produced by MLB Network with announcers including Bob Costas, Matt Vasgersian, John Smoltz and Jim Kaat. The others are simulcast locally produced games.




MLB Network’s signature studio show, MLB Tonight, airs live every day during the baseball season. The show features live look-ins of games in progress, interviews, updates, highlights, reporting and analysis.

The Rundown, hosted by Matt Yallof, is MLB Network’s live afternoon review and preview of all that’s happening each day in baseball.

Intentional Talk is an open forum hosted by Kevin Millar and Chris Rose, where everyone and everything are the subject of discussion and opinion.

Quick Pitch, MLB Network’s daily highlight show of record during the regular season, seven days per week, compiles all of the great fielding and scoring plays from the day’s games.

Studio 42 with Bob Costas features revealing interviews with the biggest names in baseball and beyond, such as Hank Aaron, Willie Mays,  Yogi Berra and Don Larsen, Reggie Jackson, Brad Pitt and Billy Beane, and Billy Crystal, among others.

Clubhouse Confidential is MLB Network’s first-ever analytics-based studio show. Hosted by Brian Kenny, it scrutinizes the day’s events from a sabermetrician’s statistical point of view.



Content from MLB Network programming is also available at MLBNetwork.com. MLB Network’s daily talk show Intentional Talk streams live on the website, and select content, including podcasts, interviews, features and Diamond Demos, is available via the site and via MLB Network’s Twitter feed and Facebook page.


Audience & Reach

  • MLB Network is currently distributed in approximately 68 million cable, satellite and telco homes in the U.S. and Puerto Rico.
  • In 2011, MLB Network saw the largest growth in homes of all cable TV networks (from about 56 million to 68 million).
  • Also in 2011, the channel had 36 straight weeks of ratings growth and the largest ratings growth in both total day and prime-time among all sports networks. (Nielsen) 
  • MLB Network aired more than 2,700 live hours in 2011.
  • Viewership is 80% male, with a median age of 45. Approximately 60% of viewers fall into the 18-49 segment. 
  • Viewers have a median income of $61,000, ranking as more upscale than the majority of comparable sports and news networks. 



Bill Morningstar

EVP Advertising Sales

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