Clio Lifetime Achievement Award: George Lois | Adweek
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Clio Lifetime Achievement Award: George Lois

  • May 13 2013

Muhammad Ali as the martyr St. Sebastian. Andy Warhol drowning in a can of Campbell’s tomato soup. Mickey Mantle wanting his Maypo and Mick Jagger wanting his MTV. Putting brands like Xerox, USA Today and Tommy Hilfiger on the map.

George Lois’s groundbreaking work is widely recognized for its creativity and its chutzpah. A pioneer of the creative revolution of the '60s and '70s, he’s perhaps best known for the 92 covers he produced for Esquire, 38 of which are in the Museum of Modern Art’s permanent collection. His “Big Idea” ad campaigns combine humor, audacity and inventive design to get you to think differently. That’s why they continue to influence generations of creatives.