At Team One, creative director Tom Cordner and executive vp/management director Scott Gilbert have been named co-chairmen of the unit's El Segundo office.
Hirschboeck, who becomes executive vp/Saatchi & Saatchi North America, will be based at Saatchi's nearby Torrance office. His agenda includes finding ways to respond more quickly to the demands of the market and clients, improving creativity and offering services more profitably.
"The whole CAA thing begins to suggest there may be different ways of operating, and maybe the standard agency isn't the one that we'll need in the future," Hirschboeck said, referring to Creative Artists Agency's recent assignment to create ads for Coca-Cola. Though no single area has been earmarked for scrutiny, the first emphasis will be on improving productivity, including ways to eliminate duplication at the three offices-- Saatchi's San Francisco and Torrance offices and Team One, which handles Lexus. Saatchi hopes these efficiencies will help it carve deals that are more attractive to clients.
More and more the agency finds prospective clients want to cherry-pick from its menu of services, and the large agencies are not set up to accommodate that cost-effectively.
Copyright Adweek L.P. (1993)