Minow, a client of Orchard Village, an independent living program for persons with disabilities, joined Riney to work in the mailroom under the Orchard Village Mentorship program. While there, Minow asked for a bigger challenge. He got his wish. He was asked to write an ad for Orchard Village, one of the agency's pro-bono clients. The result: Minow wrote a complete print ad by himself talking about his job at Hal Riney. The ad ran in local business publications.
'He did the ad completely by himself,' said creative chief Jonathan Harries. 'As you can see, it turned out great.' Minow is also working on a direct-mail piece for the program.
Copyright Adweek L.P. (1993)