NetGen CX

Marina Filippelli’s Work Channels Her Experience as a Latina Mother and Former Producer

The Orcí chief operating officer's motto is "advertising will always be here."

How Much Data Collection Is Too Much? Inside the Murky World of Predictive Analytics

Backlash may result in better consumer data literacy, but won’t likely topple the ad-based model of social media alone.

This Unconventional Business Invention Firm Answers the Question ‘What Next?’

Inamoto & Co. counts Sotheby's, Toyota and Uniqlo among its clients.

Adweek Celebrates Trail-Blazing CMTOs Leading the Charge on Digital Transformation

On March 15, we celebrated the top tech-minded marketers, presented by RTL Adconnect.

Powerful Female Creatives Are Challenging Representation on Screen and in the Boardroom

Women are rising up as CCOs and changing how they appear in ads.

How 3 Growing Niche Brands Are Simplifying Ecommerce

Brandless, Boxed and Dote are finding new ways to increase convenience.

The Good Doctor Is Bringing the 10 p.m. Broadcast Drama Back to Life and Might Save ABC, Too

The breakout medical drama could finally get the network out of fourth place this season.

Why Brands Struggle When Marketing to an Envious Consumer

Social media has created a market rife with jealousy and shame.

Infographic: For Brands, Influencers Are More Powerful Than Celebrities

Fullscreen and MediaScience analyzed the biometric responses of Gen Zers and millennials.

That GIF You Just Shared? It Might Actually Be an Ad

Brands like Bubly, Converse and Gatorade are getting into GIFs.