The Good Doctor Is Bringing the 10 p.m. Broadcast Drama Back to Life and Might Save ABC, Too

The breakout medical drama could finally get the network out of fourth place

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During ABC’s upfront presentation last May, Disney-ABC Television Group advertising sales president Rita Ferro enthusiastically touted all of the network’s current and upcoming shows in her pitch to buyers. But when she arrived at Tavern on the Green in New York for ABC’s upfront after-party, Ferro—who had been put in charge of the entire Disney-ABC portfolio three months earlier—made it clear which program she was truly most excited about: The Good Doctor, the medical drama starring Freddie Highmore as Dr.

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This story first appeared in the March 26, 2018, issue of Adweek magazine. Click here to subscribe.