Infographic: For Brands, Influencers Are More Powerful Than Celebrities

Analyzing the biometric response of Gen Z and millennials

The “skip” button is a blessing for ad-hating consumers and a curse for advertisers. But new research suggests there’s a key way to keep Gen Zers and younger millennials watching: use influencers.

Click for more from this issue

This story first appeared in the March 26, 2018, issue of Adweek magazine. Click here to subscribe.