This Unconventional Business Invention Firm Answers the Question 'What Next?'

Inamoto & Co. counts Sotheby's, Toyota and Uniqlo among its clients

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When Rei Inamoto and Rem Reynolds launched Inamoto & Co. in February 2016, the shop didn’t fit in the existing nomenclature, so they called it a business invention firm, positioned “somewhere in between a consultancy, innovation firm and an agency,” explained Inamoto.

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This story first appeared in the March 26, 2018, issue of Adweek magazine. Click here to subscribe.