Pro Video Gaming Is Exploding in Popularity, and Activision Created an Overwatch League to Cash In
Performance Marketing
And it's basing teams in cities, like the NFL and MLB do.
Inside Wieden + Kennedy’s Evolution Into the Go-to Agency for the New Economy
Agencies
Adweek's Global Agency of the Year embraces Silicon Valley in a big way.
Ad Buyers Discuss How Sexual Harassment Claims Will Affect the Morning Shows
They're weighing in on the firings of some of media's biggest stars.
How Sweden’s Åkestam Holst Is Chasing Greatness in Its Work and in the Workplace
Agencies
Inside Adweek's first International Agency of the Year.
A David Special, With Fries: What a Small Miami Agency Can Teach You About Big Ideas
Agencies
Inside Adweek's Breakthrough Agency of the Year.
The Year of Living Fearlessly: How the McCann Machine Roared Back in 2017
Agencies
Get to know McCann, Adweek's U.S. Agency of the Year all over again.
How Marketing Must Evolve as Smart Devices Impact the Industry
Brand Marketing
Technology should be neither seen nor heard. Here's what we can learn from the companies that get it right.
Infographic: How Marketers Think AI Is Going to Affect the Industry
Brand Marketing
Eight in 10 business-to-business marketing executives believe AI is poised to "revolutionize" the marketing industry by 2020.
Editor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience
Performance Marketing
These 2 inflection points represent macro themes informing marketing.