Editor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience

And how these 2 inflection points are informing marketing

It’s no accident that we’re publishing the second installment of Digital Transformation Playbook in partnership with Accenture Interactive in the wake of Black Friday and Cyber Monday.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.