The Year of Living Fearlessly: How the McCann Machine Roared Back in 2017

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She arrived in downtown Manhattan in the middle of the night on an unusually warm Monday in March. Her 250-pound, 50-inch bronze frame was small enough to escape the gaze of most oblivious passersby, but she quickly became larger than life. And nearly every recap of this historic, tempestuous year will inevitably include her image. 

Contradictions define Fearless Girl. She is a paid promotion demanding corporate responsibility. She is a child highlighting injustices of adulthood. She is an analog work in an increasingly digital world.



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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.