The Story of 'Fearless Girl,' From the Women at McCann Who Made Her

State Street Global Advisors statue is an instant sensation

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It’s been three days since McCann New York and its client State Street Global Advisors, under the cover of darkness, dropped a statue called “The Fearless Girl” into Bowling Green Park in lower Manhattan.

Staring down the 28-year-old Wall Street “Charging Bull” statue, she’s a potent symbol of female leadership in business, and of the need for companies everywhere to get more women on their boards and into other powerful positions—for reasons not just symbolic but practical, as companies with gender-diverse leaders simply perform better financially.

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