How Marketing Must Evolve as Smart Devices Impact the Industry

What we can learn from the companies that get it right

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Each December, Fjord nails its colors to the mast with a report detailing what we predict will be important in the year ahead. Our new 2018 Trends report (out on Dec. 12), includes a focus on why forward-thinking organizations are blending digital with physical—and why those who aren’t should be. But what does this mean for the marketing sector?

The invisible enabler

In the 2000s, mobile phones greedily consumed other technology—cameras, speakers, screens, high-quality microphones—and now they’ve started spitting them back out.



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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.