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This year’s Cannes Lions festival was the ultimate creative coronation for Burger King. The fast-food chain was feted as Creative Marketer of the Year, honoring its legacy of great advertising going back decades, to “Subservient Chicken” and other seminal work out of CP+B. The King even showed up, dancing idiotically and palling around to the delight of Instagrammers up and down the Croisette.
Except BK’s lead global agency, David, wasn’t quite as interested in the brand’s history as everyone else.