Burger King's Secret Sauce: Inside the Brand's Biggest Hits of the Past Year

Fernando Machado and Anselmo Ramos on their unique partnership

CANNES, France—Burger King is being honored as Creative Marketer of the Year here in Cannes this year. It’s an honor that recognizes the brand’s entire history of stellar advertising, from its glory years at CP+B a decade ago, when it made legendary pieces like “Subservient Chicken” and “Whopper Freakout,” and more recent megahits like “Proud Whopper” and “McWhopper.”

AW+

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