Burger King's Secret Sauce: Inside the Brand's Biggest Hits of the Past Year

Fernando Machado and Anselmo Ramos on their unique partnership

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CANNES, France—Burger King is being honored as Creative Marketer of the Year here in Cannes this year. It’s an honor that recognizes the brand’s entire history of stellar advertising, from its glory years at CP+B a decade ago, when it made legendary pieces like “Subservient Chicken” and “Whopper Freakout,” and more recent megahits like “Proud Whopper” and “McWhopper.”

But BK is hardly a nostalgia act.

The fast-food chain picked up eight more Lions on Monday across four categories for work by three agencies in three different countries, including a Grand

AW+

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