Burger King’s Secret Sauce: Inside the Brand’s Biggest Hits of the Past Year

Fernando Machado and Anselmo Ramos on their unique partnership

CANNES, France—Burger King is being honored as Creative Marketer of the Year here in Cannes this year. It’s an honor that recognizes the brand’s entire history of stellar advertising, from its glory years at CP+B a decade ago, when it made legendary pieces like “Subservient Chicken” and “Whopper Freakout,” and more recent megahits like “Proud Whopper” and “McWhopper.”

But BK is hardly a nostalgia act.

The fast-food chain picked up eight more Lions on Monday across four categories for work by three agencies in three different countries, including a Grand Prix in Print & Publishing for David Miami’s “Burning Stores” print campaign. (This was BK’s second straight Grand Prix in that category, after “McWhopper” won it last year.)

Adweek sat down on Monday morning with BK’s global brand chief, Fernando Machado, as well as Anselmo Ramos, chief creative officer of David Miami, to talk about some of the brand’s best work from the past year—including its hacking of Google Home devices, the “Scariest BK” Halloween stunt, and yes, the “Burning Stores” campaign.

Check out the video above for their thoughts on what made the recent work so compelling.

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