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T.L. Stanley

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Need a Creative Director? You Can 3-D Print This One

It's not enough for Johnnie Ingram to leave his footprint on the ad business. The new creative director at Team One in Los Angeles had himself rendered in 3-D so his…

Today’s Best Product Design Delights Users While Communicating Brand Messages

RKS’ Scott Clear on building emotional connections

Specializing is highly overrated. Burrowing into one specific area and staying there can lead to "breathing your own air," said Scott Clear, chief design and innovation officer at Los Angeles-based…

Ad of the Day: Campaign for Mike's Harder Isn't Very Subtle About the Racy Brand Name

Agency wants to be 'irreverent but still be clever about it'

Don't go soft—get some balls. When the product name is Mike's Harder and the target is millennial men, it's impossible not to bust out the dick jokes. Why fight it? It's…

Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

And why she’s so fearless

When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment? Don't ask Stephanie Gibbons, who set up TVs in nearly every…

DDB Turned Lonely Island's 'I Just Had Sex' Into a Song About Endangered Species

Yeah, they hit that. Want to hear the deets? Some swaggering cartoon pandas sing a slightly more animalistic version of Lonely Island's viral blockbuster "I Just Had Sex" in a new…

West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality

VR marketing is like the 'Wild West'

It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space…

How Hollywood Is Successfully Tapping Into Faith-Based Audiences

But taking liberties with scripture is a path to failure

Hollywood, sometimes considered the last place to find anything divine, has seen the light lately, releasing a flood of faith-infused entertainment that includes TriStar's Heaven Is for Real, Focus Features'…

The Oscars Is Still an All-Star Destination for Advertisers

Amex, Cadillac among brands paying record rates to be in the big show

Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers. The…

How the Academy Hopes to Move Beyond the 'Oscars So White' Firestorm

Managing the diversity crisis

During Oscars season, the Academy of Motion Picture Arts and Sciences is used to celebrating achievement in film and putting on a lavish awards show—not managing a public relations nightmare. But…

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