Advertisement
T.L. Stanley

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

Activism spurs change

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

8 Food Marketing Trends You Need to Know About Right Now

From culinary catwalks to whimsical wrappers

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found…

Global Citizen's CEO Thinks Music Is a Key Part of Wiping Out Extreme Poverty

Hugh Evans and the anthem for activism

Money can't buy a ticket to one of the hottest concerts of the year, and that's just how Hugh Evans likes it. The CEO of education and advocacy group Global…

What's Different About the New Golden Age of the Family Sitcom

Networks push '90s-style comedies with modern sensibilities

Don't expect the classic sitcom Leave It to Beaver or squeaky-clean '90s shows like Family Matters and Perfect Strangers. But come next season, there's likely to be an abundance of…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

Today’s Best Product Design Delights Users While Communicating Brand Messages

RKS’ Scott Clear on building emotional connections

Specializing is highly overrated. Burrowing into one specific area and staying there can lead to "breathing your own air," said Scott Clear, chief design and innovation officer at Los Angeles-based…

Ad of the Day: Campaign for Mike's Harder Isn't Very Subtle About the Racy Brand Name

Agency wants to be 'irreverent but still be clever about it'

Don't go soft—get some balls. When the product name is Mike's Harder and the target is millennial men, it's impossible not to bust out the dick jokes. Why fight it? It's…

Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

And why she’s so fearless

When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment? Don't ask Stephanie Gibbons, who set up TVs in nearly every…

West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality

VR marketing is like the 'Wild West'

It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space…

Advertisement