James Lipton is a national treasure, damn it, but the erudite TV host gets precious little respect—or promotion—from his own network. Until now. Lipton lines up his first cameo in…
That coconut has a great beat, and I can really dance to it. And those almonds are in a groove. Is that dubstep? For several years, Burt's Bees has used…
When is a fun little teaser something more? When it's Robert Downey Jr. and Nathan Fillion cross-promoting the upcoming Marvel superhero flick The Avengers and ABC's cop drama Castle. Why…
There's truth—real authenticity—in this advertising. At least, that's the promise behind campaigns like the one for just-launched Skinnygirl Smoothers n' Shapers, a line of Spanx-like underthings from ubiquitous loudmouth and…
Sports Illustrated cover girl and suddenly ubiquitous ad star Kate Upton has a new commercial, this time for DirecTV. And like the spots that have come before it, this one…
Newsweek isn't the only magazine coat-tailing it on the long-awaited and much-hyped return this Sunday of AMC's hit drama Mad Men. A magazine called Reminisce is, too. And I'm OK…
Has Will Ferrell gone Method on us? Nah. He's just marketing his latest flick, Casa de mi Padre, by doing interviews entirely in Spanish on English-language TV talk shows. It's…
Last we saw supermodel and Sports Illustrated cover girl Kate Upton, she was wolfing down a 740-calorie Carl's Jr. burger packed with jalapeño peppers and 47 grams of fat. Ha!…
Take a look at Sofia Vergara. Go ahead—everybody else is. The Colombian bombshell is hard to miss these days: striking a pose on newsstands (Cosmopolitan, Shape), selling her fashion line at…
No one falls for the "homemade" video anymore. Most of us see a shaky handheld clip or a piece of "found footage" online and immediately ask which movie or brand…
