Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek, where she specializes in covering creative, media and strategy agencies, along with brands and marketing trends.

Quiz: Do You Know How These Famous Brands Got Their Start?

Nothing ever stays the same. Brands change their logos, their strategies, and sometimes even their entire business and product lines.  

Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen

Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen?Tell an overstimulated kid to wait 15 minutes for mounds of sunscreen to soak in before they can dive into the ocean and you're basically asking for tears. Nivea and FCB Brazil, last year's Gravity winners in Adweek's Project Isaac awards competition,  have come up with one solution for educating kids about the sun in a language they're sure to understand: toys. 

24 Hours in Advertising: Thursday, June 4, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:

Ad of the Day: Yoplait Gets in Touch With Its Adorable French Side

Yoplait taps into its French roots to celebrate that it's now made with 25 percent less sugar—hurray!

24 Hours in Advertising: Wednesday, June 3, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:

24 Hours in Advertising: Tuesday, June 2, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:

24 Hours in Advertising: Monday, June 1, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:

24 Hours in Advertising: Friday, May 29, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:

Quiz: Can You Name the Agencies Behind These Popular Ads?

You know the work. But do you know who made it?Here are 10 well-known ads from recent campaigns that went viral. Can you name the agencies behind them?Find out the extent of your agency agency expertise—and remember, don't take the easy way out and Google the answers.

24 Hours in Advertising: Thursday, May 28, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek: