Ben Price, who succeeded Joe Abruzzese, discusses preparations for this year's upfronts, digital deals and what he learned from his predecessor.
Jason Lynch is a staff writer for Adweek.
Jason Lynch is Adweek's television beat writer, covering trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV Editor for People magazine, he has been covering the TV and movie industries for more than a decade.
Just 32.9 million viewers tuned into ABC for the show, which also garnered the smallest 18- to 49-year-old audience its had in at least two decades.
TV execs are eager to start capitalizing on the data from TCR and Nielsen’s Total Audience platform.
CNN Experience lets buyers at 10 agencies get hands-on with the brand, including installations manned by Turner account executives that touch on all facets of CNN’s business.
Anthony Anderson and his castmates appear in a 60-second Microsoft Surface ad that will run during the show.