Jason Lynch

Jason Lynch

TV/Media Editor
Jason Lynch is Adweek's TV/Media Editor, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video. Formerly TV editor for People magazine, he has been covering the TV and movie industries for two decades.

Beavis and Butt-Head Return to TV, Moving From MTV to Comedy Central

Beavis and Butt-Head, MTV’s hit ’90s animated series, is being revived—but the show will now air on Comedy Central.

With Live Sports Still Sidelined, May’s National TV Ad Revenue Fell 23%

National TV ad revenue in May fell 23% year over year to $716.4 million weekly, according to the Standard Media Index AccTV Report for May 2020.

What Buyers Liked—and Didn’t Like—About the Virtual NewFronts

Buyers anonymously talked about what they liked—and didn’t like—about the 2020 Digital Content NewFronts.

The Most Memorable Moments From the 2020 NewFronts

We've rounded up the top NewFronts moments from the dozens of events at this year's virtual conference.

Consumers Weigh These 4 Points When Considering a Streaming Service Subscription

With more streaming services to choose from than ever, consumers consider four key points when deciding whether to subscribe to another one.

As Baseball and Other Sports Set Return, TV Eagerly Awaits Ad Revenue Influx

Live sports should be up and running again by the end of July, reactivating billions in ad revenue that have been dormant since March.

More Than Half of Buyers Are Shifting Some Linear Ad Spend to Connected TV

The IAB's annual video ad spend study indicates that many buyers are shifting some of their broadcast and cable ad spend to connected TV.

Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

Industry execs talk about the industry's biggest issues going into this year's NewFronts—and what next year's event might look like.

‘Retooled’ Crackle Plus Returns to NewFronts With New Owner and ‘Viewer First’ Focus

Crackle Plus returns to the NewFronts with a new owner, an expanded content slate and new formats to improve the ad experience.

Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Six industry leaders talk about the virtual NewFronts format and how the streaming and OTT space has evolved during the pandemic.