James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Telemundo, ‘Rumbo’ Form Cross-Media Alliance

NEW YORK Telemundo and the Rumbo newspaper have entered into an exclusive content-sharing and cross-promotional partnership in San Antonio, the media organizations said. The new alliance will provide Hispanics in […]

NCC’s Smith Killed in Car Accident

NEW YORK Gina Smith, senior vice president of sales for National Cable Communications, was killed in a car accident last night in Connecticut. She was 47.Smith joined NCC in November […]

Spot Cable Angling For More Ad Dollars

As the broadcast and cable networks continued to revel in their record upfront hauls, National Cable Communications last week wrapped up a nine-city upfront tour designed to alert media buyers […]

Cable Report: Digital Death Match

Cable and satellite giants fight harder than ever for subscriber dominanceThe digital battle between the major cable companies and direct-to-home satellite services is intensifying. Both sides, desperate to make their […]

USA Study Shows Sweeps Inflates Ad Rates

Findings May Indicate Broadcasters’ Artifice Involved NEW YORK-USA Networks is shopping a proprietary study to agencies showing that, without the sweeps months, ratings for broadcast networks’ biggest shows, such as […]