Influencer marketing—you can love or hate it, but you can't deny that it has become a significant force in marketing and advertising. Many brands have leveraged media influencers to significant effect, serving to engage their audience better and increase sales exponentially. Others have shied away from media influencers simply because they aren't sure how to find the right influencer for their goals. Marketing professionals experienced with media influencers, and those who wish to learn more, can benefit from Adweek's Media Influencers category. After all, social media is a large part of nearly everybody's life in one form or another. Read Adweek's Media Influencers content and learn how to make influencers work for you.

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Jimmy Kimmel on What Makes Integrations Great and Why He Hoped ABC Would Cancel His Show

The most noteworthy parts of our interview that didn’t make it into the cover story.

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Jimmy Kimmel Reveals the Upfront Joke That ABC Wouldn’t Let Him Tell

Six years later, ‘I still regret not doing it,’ he says.

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Before He Created The Shield and S.W.A.T., Shawn Ryan Wrote Ads for a Vermont Radio Station

The showrunner once thought he’d go into advertising, not television.

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Q&A: The Stranger Things Kids on Their Social, Streaming and Gaming Obsessions

The young Netflix stars offer clues for marketers on how to reach Gen Z.

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Pamela Adlon Says Directing Every Episode of Better Things This Year Made Her Life Easier

Power naps and single-takes are the keys to juggling all her roles

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How Rosanna Pansino Parlayed a Massive YouTube Following Into a Business Beyond the Channel

Pansino translated her success into popular product lines thanks to like-minded fans and seeing a gap in the market.

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5 Must-Listen Podcast Interviews From This Year’s Cannes Lions

Solid advice from some of today's top minds in marketing in media, including Ira Glass and Airbnb's Rachel Holbrook.

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Cannes Podcast: Inside the Mind of the DJ That Brands Booked All Week Long

From the Twitter party to the Nielsen yacht, Mick Batyske is a festival favorite. He joins Adweek's podcast to explain how he mixes it up.

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Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers

It's a chance to meet the creators of the next generation

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12 Artists and Authors Who’ll Inspire, Enlighten and Occasionally Offend You

Meet the boldest voices on Adweek's Creative 100 for 2017.

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11 Celebrities and Influencers Raising the Bar for Creativity in 2017

Meet the multi-talented actors, directors, musicians and cultural icons honored in this year's Adweek Creative 100.