Ken Burns Hates Being Considered a Brand, Unless It Convinces People to See His New Doc, 'The Vietnam War'

Plus, why he’ll never work for HBO or Netflix

For four decades, Ken Burns has reigned as the king of documentary filmmakers, with an unparalleled resume that includes Baseball, The Civil War, The Central Park Five and Jazz. Now he’s unveiling another masterpiece that ranks with the best of them: The Vietnam War, a 10-part, 18-hour film he co-directed with Lynn Novick, which premieres Sunday night on PBS. (Episodes air Sunday through Thursday at 8 p.m., for the next two weeks.)