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Every year during May’s upfronts week, buyers and advertisers eagerly look forward to Jimmy Kimmel’s annual ABC appearance, in which he roasts both his own network and other broadcasters. The comedian told Adweek in this week’s cover story that ABC gives him a lot of leeway to make jokes about networks, execs and celebrities—usually.
Sometimes, however, the network draws the line—as it did in 2011, when news broke around the time of the upfront that Arnold Schwarzenegger, who was married to Maria Shriver at the time, fathered a son 14 years earlier with the family’s housekeeper.