Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers
It's a chance to meet the creators of the next generation
The next generation of creators are available at VidCon to meet not only their fans, but marketers.
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The advertising industry prides itself on its ability to tap into popular culture. Smart agencies, brands and advertisers do everything they can to research, participate and lean into cultural moments; it’s what enables us to find fresh cultural insights to produce the kind of work that transcends advertising and drives culture forward.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
