Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers

It's a chance to meet the creators of the next generation

The next generation of creators are available at VidCon to meet not only their fans, but marketers. Getty Images

The advertising industry prides itself on its ability to tap into popular culture. Smart agencies, brands and advertisers do everything they can to research, participate and lean into cultural moments; it’s what enables us to find fresh cultural insights to produce the kind of work that transcends advertising and drives culture forward.

The Business of Marketing

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