Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers
It's a chance to meet the creators of the next generation

The advertising industry prides itself on its ability to tap into popular culture. Smart agencies, brands and advertisers do everything they can to research, participate and lean into cultural moments; it’s what enables us to find fresh cultural insights to produce the kind of work that transcends advertising and drives culture forward.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.