|
News > Agency
Online Ad Spending Still Robust, eMarketer SaysDespite economy's woes, ad spending in cyberspace is poised for growthSept 24, 2008  Advertisers will spend about $25 billion online this year in the U.S., eMarketer projects, which is a growth rate of 17.4 percent over last year. In 2009, growth will drop somewhat, but will yield an impressive 14.5 percent for total ad spending of $28.5 billion. By 2011, an anticipated boom in online video advertising, combined with a recovered economy, will mean spending growth greater than 20 percent for the first time since 2007. Marketers are expected to devote more than $40 billion to online advertising that year. Online Ad Spending Still Robust, eMarketer SaysDespite economy's woes, ad spending in cyberspace is poised for growthSept 24, 2008
Advertisers will spend about $25 billion online this year in the U.S., eMarketer projects, which is a growth rate of 17.4 percent over last year. In 2009, growth will drop somewhat, but will yield an impressive 14.5 percent for total ad spending of $28.5 billion. By 2011, an anticipated boom in online video advertising, combined with a recovered economy, will mean spending growth greater than 20 percent for the first time since 2007. Marketers are expected to devote more than $40 billion to online advertising that year.
Other Agency News
|
||||||||||||||
Save
E-mail
Print
Most Popular
RSS
Reprints
Share on LinkedIn
ADWEEK DAILY UPDATE
Receive a comprehensive roundup of the biggest stories of the day.
|
BREAKING NEWS ALERTS
Sign up to be the first to hear about the biggest breaking news stories.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Video
ADVERTISEMENT
Creative
Sharp's Big Push Puts Aquos in Focus
March 18, 2010
Sharp Electronics' latest campaign for its Aquos line of televisions touts a new type of color technology but lightens its tech-focused pitch with the quirky delivery of actor George Takei. Known primarily for his role as Sulu on Star Trek, Takei will appear in TV and print ads as well as retail displays. As a pitchman, he wears a white lab coat, carries a clipboard and chuckles at the notion that anyone watching the spots on non-Aquos TVs can't see the difference the new technology makes. Read Full Article
ADVERTISEMENT
Community
Old Is the New Young
Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it's hard for us not to fall into shorthand approaches sometimes.
Read Full ArticleMore Guest Columnists
Race to Relevance
In the third wave of the modern ad business, the winners will come from both sides.
Read Full ArticleMore Guest Columnists
RE:THINK 2010
The 56th annual convention and expo of the Advertising Research Foundation.
March 22, 2010 - March 24, 2010
Marriott Marquis, New York
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
