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News > Agency
Online Ad Spending Still Robust, eMarketer SaysDespite economy's woes, ad spending in cyberspace is poised for growthSept 24, 2008  Advertisers will spend about $25 billion online this year in the U.S., eMarketer projects, which is a growth rate of 17.4 percent over last year. In 2009, growth will drop somewhat, but will yield an impressive 14.5 percent for total ad spending of $28.5 billion. By 2011, an anticipated boom in online video advertising, combined with a recovered economy, will mean spending growth greater than 20 percent for the first time since 2007. Marketers are expected to devote more than $40 billion to online advertising that year. Online Ad Spending Still Robust, eMarketer SaysDespite economy's woes, ad spending in cyberspace is poised for growthSept 24, 2008
Advertisers will spend about $25 billion online this year in the U.S., eMarketer projects, which is a growth rate of 17.4 percent over last year. In 2009, growth will drop somewhat, but will yield an impressive 14.5 percent for total ad spending of $28.5 billion. By 2011, an anticipated boom in online video advertising, combined with a recovered economy, will mean spending growth greater than 20 percent for the first time since 2007. Marketers are expected to devote more than $40 billion to online advertising that year.
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