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News > Account Activity
Match.com Picks Campbell-EwaldThe client spends $75 million annually on adsOct 2, 2009  NEW YORK Dating site Match.com
has hired Interpublic Group's Campbell-Ewald following a
review.A spokesperson for the Dallas-based IAC-owned Match said Campbell-Ewald's work, which will include both online and offline advertising, will debut in November. Campbell-Ewald bested finalists Wieden + Kennedy, Portland, Ore., an independent, and Mullen, Boston, a unit of IPG, which has handled media chores for Match. New York agency Hanft Raboy and Partners previously handled the creative assignment. Match spent nearly $75 million in domestic measured media last year, according to Nielsen. Ad spending for the first seven months of '09 was $37 million. Match.com Picks Campbell-EwaldThe client spends $75 million annually on adsOct 2, 2009 NEW YORK Dating site Match.com has hired Interpublic Group's Campbell-Ewald following a review.A spokesperson for the Dallas-based IAC-owned Match said Campbell-Ewald's work, which will include both online and offline advertising, will debut in November. Campbell-Ewald bested finalists Wieden + Kennedy, Portland, Ore., an independent, and Mullen, Boston, a unit of IPG, which has handled media chores for Match. New York agency Hanft Raboy and Partners previously handled the creative assignment. Match spent nearly $75 million in domestic measured media last year, according to Nielsen. Ad spending for the first seven months of '09 was $37 million.
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