|
News > Account Activity
Match.com Picks Campbell-EwaldThe client spends $75 million annually on adsOct 2, 2009  NEW YORK Dating site Match.com
has hired Interpublic Group's Campbell-Ewald following a
review.A spokesperson for the Dallas-based IAC-owned Match said Campbell-Ewald's work, which will include both online and offline advertising, will debut in November. Campbell-Ewald bested finalists Wieden + Kennedy, Portland, Ore., an independent, and Mullen, Boston, a unit of IPG, which has handled media chores for Match. New York agency Hanft Raboy and Partners previously handled the creative assignment. Match spent nearly $75 million in domestic measured media last year, according to Nielsen. Ad spending for the first seven months of '09 was $37 million. Match.com Picks Campbell-EwaldThe client spends $75 million annually on adsOct 2, 2009 NEW YORK Dating site Match.com has hired Interpublic Group's Campbell-Ewald following a review.A spokesperson for the Dallas-based IAC-owned Match said Campbell-Ewald's work, which will include both online and offline advertising, will debut in November. Campbell-Ewald bested finalists Wieden + Kennedy, Portland, Ore., an independent, and Mullen, Boston, a unit of IPG, which has handled media chores for Match. New York agency Hanft Raboy and Partners previously handled the creative assignment. Match spent nearly $75 million in domestic measured media last year, according to Nielsen. Ad spending for the first seven months of '09 was $37 million.
Other Account Activity News
|
|||||||||||||
Save
E-mail
Print
Most Popular
RSS
Reprints
Share on LinkedIn
ADWEEK DAILY UPDATE
Receive a comprehensive roundup of the biggest stories of the day.
|
SUBSCRIBE
Stay connected to what's happening in the advertising industry with delivery of the print edition and complete online access.
|
Video
ADVERTISEMENT
News
Google Starts Buzzing in Social Media Sphere
February 09, 2010
Looking to cement and possibly expands its stature as the Web’s top resource for information -- a position that is gradually being threatened by social venues like Facebook -- Google has introduced Google Buzz, a product designed to make Gmail more of a social networking environment. Buzz is initially all about sharing diverse content, while its grander ambition is to make Gmail a conduit for much of the information traveling among networking sites. Read Full Article
ADVERTISEMENT
Community
The Power of Reinvention
The Lemonade filmmaker asks: 'How do you want to be remembered?'
Read Full ArticleMore Guest Columnists
Super Bowl, Super Score
How advertising in the big game pays off big time for brands.
Read Full ArticleMore Guest Columnists
ANA TV AND EVERYTHING VIDEO FORUM
The Association of National Advertisers stages this conference.
February 11, 2010 - February 11, 2010
Marriott Marquis, New York
AgencyScoop with AdweekMedia
Introducing AgencyScoop with AdweekMedia. Join more than 25,000 industry professionals in networking, finding jobs, receiving special offers, sharing portfolios and more!
