Why Brand Transformation Can Only Happen With the Demise of Silos

Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.

The Weather Company’s CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing

Jordan Bitterman, CMO of The Weather Company, discuss the evolving use of data as a marketing tool.

Samsung’s CMO on Working With Creators and Why Casey Neistat Is the Brand’s ‘Creator in Chief’

Marc Mathieu also unveiled a new ad promoting the Galaxy Note 8’s fun text messaging features.

Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today

Index Exchange’s Andrew Casale explains what's happening in programmatic advertising.

Why Visa Is Betting on the Internet of Things for Digital Payments

The company wants to be known as more than a plastic credit card.

Meet the 20 Rising Brand Stars Who Are Bringing Global Attention to Atlanta

From Delta and Coca-Cola to doughnuts and craft beer, these are the brand personalities driving Atlanta's vibrant businesses forward.