With the massive increase of content being added to YouTube every minute, brands need to start targeting content as an active strategy if they want to be successful on the platform.
On the eve of the annual March Madness college basketball tournament, the NCAA and agency SS+K have launched their latest brand PSA campaign.
Creative messaging to women on a global scale is unparalleled.
The last year has marked a distinct power shift — away from the traditional thrones of cable networks and into the hands of consumers.
In today’s data-rich environment, there’s no excuse for a brand not knowing about its customers.
Looming EU regulation has the potential to kill the digital marketing star.
A mixture of technology, innovation and policy.
Ads require a level of receptivity that is often underestimated by marketers.
The playbook should include aggressive bidding, vertical video and a post-game push.
Many cause-based spots in 2017 fell short on authenticity.