Why This Second Grade Handout Should Be Your New Creative Manifesto

Focus on simple but crystal-clear fixes to challenges and hurdles.

How Brands Can Fend Off Disruption Threats and Ultimately Survive

In its inaugural year, Brandemonium tackles big transformation issues.

Why Marketers Must Unify Context, Contact and Content to Survive on the Customer Journey

Marketers need to take better advantage of the fact that they now have the means to create content specifically for those contexts and moments of contact in which their consumers operate.

4 Reasons the Death of Agency Culture, a Vital Differentiator, Is Near

Agency Culture is on the endangered species list for a whole bunch of reasons. It’s hard to say what came first. Some of these things we have control over, and some are just the inevitable curveballs the evolution of the business threw us

It’s Time for Brands to Start Learning How to Grow Again

Julie Fleischer, vp of product marketing at Neustar, discusses why the era of lackluster brand building is destroying long-term value.

How to Rebuild Trust in the Agency-Marketer Relationship

Marla Kaplowitz, president and CEO of the 4A’s, lays out a plan to help move past often tense and counterproductive partnerships.

Why Location Intelligence Is Mobile Marketing’s AR Opportunity

One year after Pokémon Go changed AR's profile with brand marketers forever, there are still opportunities left untapped when it comes to location-based marketing.

Why Humanizing Your Brand With a First Name Will Resonate With Customers

Jake Hancock, senior associate in Lippincott’s naming practice, points out that first-name brands have increased in prevalence in recent years, helping give companies and their products more authentic, human identities.

Publicis’ Awards Ban Is a Chance to Rethink How We Do Cannes

It's time to dial back the awards fetish and focus on growing business.

Want a Robust and Diverse Talent Pipeline? Check Out This High School Dedicated to Advertising

The High School for Innovation in Advertising and Media will graduate its ninth class today.