Why Marketers Need a Content Targeting Strategy for YouTube

With the massive increase of content being added to YouTube every minute, brands need to start targeting content as an active strategy if they want to be successful on the platform.

NCAA Launches Latest Brand PSA Focused on Inclusion

On the eve of the annual March Madness college basketball tournament, the NCAA and agency SS+K have launched their latest brand PSA campaign.

Why Marketing Will Show the World Gender Equality

Creative messaging to women on a global scale is unparalleled.

Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’

The last year has marked a distinct power shift — away from the traditional thrones of cable networks and into the hands of consumers.

Why Brand Love Has to Go Beyond Algorithms to Be Real

In today’s data-rich environment, there’s no excuse for a brand not knowing about its customers. 

What You Need to Start Doing Now to Be Ready for GDPR

Looming EU regulation has the potential to kill the digital marketing star.

Here’s What It Will Take to Make Autonomous Cars a Reality

A mixture of technology, innovation and policy.

Why No One Cares About Your Ads (and How to Change That)

Ads require a level of receptivity that is often underestimated by marketers.

5 Ways Marketers Can Maximize Their Super Bowl Game Plan With Social Advertising

The playbook should include aggressive bidding, vertical video and a post-game push.

Will Super Bowl LII Bring More Purposeful Advertising Than the Past Year?

Many cause-based spots in 2017 fell short on authenticity.