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These Sharks Are the OGs of Venice Beach Zambezi aims to turn consumers into fans

Specs Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director What Full-service creative agency Where Venice, Calif. What if not all sharks live in the water? A block east of the…

May 15, 2014, 6:52 AM EDT

Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater's Touching Mother's Day Story A pink Escalade for Rose

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade. The first part…

May 9, 2014, 9:52 AM EDT

Huffy Bikes Go From Boys to Mom New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in…

May 7, 2014, 10:06 PM EDT

How Chris Paul Became the NBA's Most Gifted Endorser(s) Chris Jr. joins the Chris and Cliff campaign

IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and…

April 29, 2014, 9:27 AM EDT

9 Brands Halt Clippers Sponsorships After Owner's Racist Rants [Updated] CarMax, Virgin America, Kia, Mercedes-Benz and others won't stand with Sterling

UPDATED: Red Bull, Mercedes-Benz, Sprint and Corona stated that they are halting their agreements with the Los Angeles Clippers, too, according to reports this afternoon. The racist rants by Los…

April 28, 2014, 2:35 PM EDT

Ad of the Day: Nike Reaches High and Low in Perfectly Gleeful 4-Minute World Cup Spot Ronaldo, Neymar and Rooney, but also Kobe and the Hulk

Nike's launch spot for its "Risk Everything" campaign around this summer's World Cup was somber and serious—with the darkness of Jonathan Glazer's direction in some ways running counter to Nike's…

April 25, 2014, 1:57 PM EDT

Data Is Transforming This Experiential Marketing Agency All Terrain's clients include The Cosmopolitan, Illinois Lottery, Chicago Blackhawks

Specs Who Co-founders Brook Jay (l.), CMO, and Sarah Eck-Thompson, COO What Experiential marketing agency Where Chicago Proponents of experiential marketing argue that it’s the original real-time marketing discipline where brands get directly in…

April 16, 2014, 8:59 PM EDT

How a Music Company Made Some of the Year's Best Sports Ads Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

April 8, 2014, 7:23 AM EDT

Ad of the Day: Coke and Pepsi Storm the Field With Dueling World Cup Campaigns One grand, one playful

World Cup fever is heating up fast. Soon you'll need one of the globe's two major soda brands to help you cool down. Following the release of Nike's new soccer ad…

April 2, 2014, 1:00 PM EDT

Ad of the Day: Nike Launches 'Risk Everything' Campaign Ahead of the 2014 World Cup Jonathan Glazer directs Neymar, Ronaldo and Rooney

It's a World Cup year, which means only one thing for soccer's major international stars. They're about to feel an almost unbearable amount of hellish pressure. Nike—which isn't a World Cup…

April 1, 2014, 1:56 PM EDT

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