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Sam Champion Wants to Make The Weather Channel a One-Stop Shop for News Also, thoughts on naming storms

Specs Name Sam Champion Age 52 New gig Managing editor, anchor,The Weather Channel Old gig Weather anchor, Good Morning America You’ve said that your new morning show, AMHQ, will cover news, business, sports and other nonweather…

March 17, 2014, 6:39 AM EDT

The Winner of March Madness? Nike in a Rout 43 of the 68 tournament teams sport the swoosh

While it’s anyone’s guess as to which team will cut down the nets in AT&T Stadium on April 7, the consensus favorite on the apparel front is Nike. Last season, Nike…

March 17, 2014, 6:35 AM EDT

Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of Nascar Boys and girls, start your engines

IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar…

March 4, 2014, 9:08 AM EST

This Agency Keeps Collecting Hits in Seattle Copacino + Fujikado is 'more of a Cal Ripken than a Reggie Jackson'

Specs Who From left, Jim Copacino, co-founder and ecd; Betti Fujikado, co-founder and director of account management; Tim O’Mara, director of engagement strategy; Brandy O’Briant, managing director; and Mike Hayward, creative…

February 20, 2014, 6:49 AM EST

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

February 19, 2014, 2:19 PM EST

Selling Exercise Equipment: Always a Heavy Lift The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

February 6, 2014, 6:27 AM EST

Some 'Real Americans' Don't Like Coke's Super Bowl Spot #AmericaisBeautiful gets hijacked

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super…

February 2, 2014, 8:40 PM EST

Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too Join us tonight for real-time report cards

Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for…

January 31, 2014, 4:52 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's Just Fine American Family Insurance preps ad for Sunday

Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson…

January 31, 2014, 8:37 AM EST

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