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Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

Think You Can't Zoom In on an Instagram Photo? Sony Xperia Figured Out a Clever Way

Smart promotion for the Z5

To demonstrate the photographic precision and power of its Xperia Z5 smartphone camera, Sony Mobile has created an Instagram image that you can actually zoom in on. Obviously, Instagram doesn't offer…

France's Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

How Sid Lee sold the oldest directory on Breakbot's 'erotic dream'

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local…

Can This Man Convicted of DUI Manslaughter Scare Bar-Goers Into Not Drinking and Driving?

Pub gets a message straight from prison

Prankvertising, which was all the rage a few years back but lately has been on the wane, returns with a vengeance in this potent drunk-driving PSA for nonprofit We Save…

Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Bringing thoughtfulness back to the art form

Ikea Belgium wants to save what it considers the dying art of photography ... by creating an app that only lets users snap one picture.  Titled "Klikk" (or "Click," in Dutch),…

Airbnb's Latest Crazy Rental Brings a Whole New Meaning to Sleeping with the Fishes

Bedtime with sharks

Imagine a restful night's sleep in the most relaxing place ever. Now, imagine the opposite—trying to catch winks in the middle of a shark tank.  Airbnb is continuing its habit of…

Tribeca Film Festival Challenges Your Inner Thespian With a Karaoke Machine for Acting

Can you run the lines like a pro?

Do you enjoy faking orgasms in public places, or telling friends you see dead people? If so, New York City's Tribeca Film Festival has the ad campaign for you!  Created by…

Hennessy Tries to Capture the 7 Flavor Notes of Its X.O. Cognac in Visuals and Sound

Who says you can't find anything at the bottom of a drink?

DDB Paris debuts its first-ever work with Hennessy, "Odyssey XO," a journey through the different notes of Hennessy X.O. Cognac, directed by Nicolas Winding Refn, who also made the films…

ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico

Team One integrates the car into 360-degree bonus content

ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama.  Quantico's writers…

Durex Created a Racy Online Art Museum to Get the Chinese Talking About Sex

People will have questions

Concerned that not enough people in China feel comfortable discussing sexuality, condom brand Durex worked with social marketing agency S-Lab to create an online sex museum that broaches the topic…

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