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Advertising & Branding

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Interactive

This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Fun, educational work from TBWA

Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a…

The Toronto Silent Film Festival Just Built an Escape Room Entirely on Instagram

How long will it take you to bust out?

We don't know how it happened—a human compulsion for puzzle-solving, coupled with a fun flirtation with claustrophobia?—but escape rooms are huge. Every third agency we know takes a client to…

These Inmates Learn Social Media by Sending and Receiving Tweets Sewn on Bracelets

An effort toward digital reintegration

A new campaign titled "Tweet from Prison," created by Dubai-based agency Tonic International, blends rehabilitation, recycling and social media into an unusual message. Italian fashion line Made in Carcere, founded in…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

Think You Can't Zoom In on an Instagram Photo? Sony Xperia Figured Out a Clever Way

Smart promotion for the Z5

To demonstrate the photographic precision and power of its Xperia Z5 smartphone camera, Sony Mobile has created an Instagram image that you can actually zoom in on. Obviously, Instagram doesn't offer…

France's Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

How Sid Lee sold the oldest directory on Breakbot's 'erotic dream'

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local…

Can This Man Convicted of DUI Manslaughter Scare Bar-Goers Into Not Drinking and Driving?

Pub gets a message straight from prison

Prankvertising, which was all the rage a few years back but lately has been on the wane, returns with a vengeance in this potent drunk-driving PSA for nonprofit We Save…

Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Bringing thoughtfulness back to the art form

Ikea Belgium wants to save what it considers the dying art of photography ... by creating an app that only lets users snap one picture.  Titled "Klikk" (or "Click," in Dutch),…

Airbnb's Latest Crazy Rental Brings a Whole New Meaning to Sleeping with the Fishes

Bedtime with sharks

Imagine a restful night's sleep in the most relaxing place ever. Now, imagine the opposite—trying to catch winks in the middle of a shark tank.  Airbnb is continuing its habit of…

Tribeca Film Festival Challenges Your Inner Thespian With a Karaoke Machine for Acting

Can you run the lines like a pro?

Do you enjoy faking orgasms in public places, or telling friends you see dead people? If so, New York City's Tribeca Film Festival has the ad campaign for you!  Created by…

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