Advertisement

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

This Is What Consumers Want From New Tech

And 4 startups trying to take those desires to the bank

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the…

Snickers Gives You an Early Halloween Treat With This Truly Twisted Ad

You're not you when you're hungry. You're a damn monster

Halloween is like Christmas for candy brands, and Snickers usually swoops in, batlike, with some fun and spooky advertising (most notably, perhaps, BBDO's truly odd "Grocery Store Lady" spot from…

Who Will Succeed the Millennials? Let’s Call Them the Post Generation

These consumers come of age after 9/11, Obama and the digital revolution

As someone who’s spent the past decade-plus studying and explaining millennials, I’m not about to abandon them just as they enter their peak earning and spending years. Illustration: Lindsey Balbierz But let’s…

Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final

Send bad luck to Argentina or Germany

Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't…

Univision and Telemundo Are Battling It Out on a Digital Front

Can Comcast’s ownership help tip the scales?

Alicia Menendez is a digital and mobile junkie. The 30-year-old host of Alicia Menendez Tonight, a weeknight talk program about sex, money and power on Univision and ABC’s joint-venture news…

Multicultural Marketing Requires a Whole-Market Approach

Culture is often underleveraged

The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at…

Choice Hotels Eyes 2 Finalists

Annual media spending approaches $50 million

Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the shops…

McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry

Diego Luna directs sweet spot

You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though…

Brands Take Aim at Hispanic World Cup Fans

Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

Advertisement