Advertising & Branding
:Hispanic
By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…
Univision's evp of ad sales Steve Mandala may have left NBCUniversal barely a year ago, but his new home's upfront presentation wasn't at all shy about playing up the Spanish-language…
"There's no such thing as a comfortable No. 2," Telemundo president Emilio Romano said at a press conference last week, and indeed, the network is trying to take market share…
Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a…
For some reason, every Spanish-language network seems to want the same thing for Christmas: a rethink. NBCUniversal's growing broadcast network Telemundo, Univision's smaller broadcast network Telefutura (now UniMas) and even CNN…
Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…
Political action committees, campaigns and parties all took out digital and television ads in record numbers this campaign season, and most of the PAC ads—hundreds of millions of dollars, at…
Almap BBDO, Ogilvy & Mather and Coca-Cola were among the big winners at the 2012 El Ojo de Iberoamérica festival of creativity, which wrapped up Friday after honoring the best…
It’s a statistical fact that, given the double-digit population growth of Latinos and Asians in the U.S., non-Hispanic whites will almost certainly become a minority population by 2050. And if…
