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Food & Beverage

How America's Top 2 Breakfast Cereal Makers Are Responding to Soggy Sales

Crunch time for Kellogg's and General Mills

Oh, for the good old days of breakfast cereal. If you're of a certain age, chances are you can hum Kellogg's "Two scoops of raisins" jingle, imitate Tony the Tiger…

Y&R's 'McWhopper' for Burger King Gobbles Up Print & Publishing Grand Prix at Cannes

A newspaper ad that lit the spark for a viral explosion

CANNES, France—Y&R New Zealand's cheeky recipe for the "McWhopper"—a sandwich that Burger King proposed to collaborate on with McDonald's, but which didn't actually happen—won the Grand Prix in the Print…

KitchenAid Brings Aspen's Food & Wine Classic to Your Home

Chef demos will be streamed on Facebook Live

If you're not one of the 5,000 food fans attending this year's sold-out Food & Wine Classic in Aspen, KitchenAid is bringing the culinary world's preeminent event to you. This afternoon,…

Man Licks the World's Nastiest Things to See If Probiotics Keep Him From Getting Sick

Surprisingly fun test of strength and tastebuds

Finnish probiotics brand Gefilus is so good at building up healthy bacteria in your gut—thereby strengthening your immune system—that you could lick a pay phone in Moscow and not get…

Ad of the Day: Insane Flying Woman Gets Takeout From a Cliffside Dunkin' Donuts

Wingsuit base jumper Ellen Brennan pulls off a crazy stunt

Most fast-food chains have drive-throughs. Not many offer fly-throughs.  To illustrate how quickly customers can pre-order and pick up their balanced breakfasts with a new app, Dunkin' Donuts enlisted the help…

Carl's Jr. Is Getting Mocked for Having Todd Gurley Bite Into a Blatantly CGI Burger

He sure loves the taste of photos

Is Todd Gurley actually vegetarian? You have to wonder after watching this Carl's Jr. commercial starring the Los Angeles Rams running back. The spot shows Gurley supposedly biting into the California…

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

Didn't see that coming

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party ... without your girlfriend? That's the setup in Heineken's latest stunt for…

Ad of the Day: A Foul-Mouthed Seed Bashes Agrichemical Firms in This Hilarious Film

Appeal for organic over pesticide giants that control the market

In the U.S., the same six chemical companies that make pesticides (aka "The Big Six") also control 63 percent of the seed market. That's f*cked up, according to the charismatic…

Infographic: What Big Grocery Stores Are Doing to Keep Consumers Coming Back

Trader Joe's and Costco top in customer loyalty

In the U.S., grocery store sales are a $600 billion industry. With a few key players offering essentially the same product, the industry is dominated by the brands that know…

Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From You-Know-Who

Digital board uses facial recognition to extend Super Bowl idea

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign. In April, the agency set up a digital…

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