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Food & Beverage

South African Brewer Uses Ads to Declare an All-Out War on Hipsters Hands off our limited-edition beer

We've reached peak hipster. And we've also reached peak anti-hipster. But South Africa's Garagista Beer Co. is barging ahead anyway with a campaign that positions the brand as absolutely not…

June 25, 2014, 12:23 PM EDT

The Best-Loved Brands in the LGBT Community Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

June 24, 2014, 10:46 PM EDT

Newcastle Imagines How Great It Would Be If Britain Had Won the Revolutionary War Ambushing the Fourth of July

Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4. The…

June 24, 2014, 3:39 PM EDT

Ad of the Day: Oreo Tells the Tall Tale of a Mini Store Selling Oreo Minis Chromeo also gets 'Wonderfilled'

If you thought it was impossible for The Martin Agency's "Wonderfilled" campaign for Oreo to get even more twee, think again. The brand that's given us cutesy jingles from artists like…

June 24, 2014, 2:36 PM EDT

If Hangry Animals Emerge From Your Belly, You Might Need Jack Link's Beef Jerky Or see a doctor immediately

Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one…

June 24, 2014, 12:05 PM EDT

Sobieski Vodka Keeps Telling It Like It Is in Outdoor Ads Attitude in old OOH spaces

When Sobieski's "Truth in Vodka" campaign began seven years ago, it skewered pomposity in the category. Since then, the effort has broadened to call out nonsense in any realm—and amen…

June 23, 2014, 1:41 PM EDT

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

June 20, 2014, 5:53 AM EDT

Mike's Hard Lemonade Is Now Paul's Hard Lemonade in Honor of 1 Millionth Facebook Fan He's earned it

Mike's Hard Lemonade has changed its name—in a temporary, promotional-stunt kind of way—to Paul's Hard Lemonade to salute Paul Siano of Illinois, the 1 millionth fan on its Facebook page. The…

June 19, 2014, 3:15 AM EDT

'What Do You Poupon?' Spoof Grey Poupon Ad Delights the Sophomoric Masses 'We're not surprised,' Kraft says

Crispin Porter + Bogusky has worked hard in the past couple of years to reinvigorate the Grey Poupon brand, which has such an iconic advertising history. But no, "What Do…

June 19, 2014, 2:02 AM EDT

Kicking the Figs out of Fig Newtons How Nabisco solved its fruit filling identity crisis

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years.…

June 18, 2014, 7:57 PM EDT

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