Advertising & Branding


Food & Beverage

If You Were Wondering What Sriracha Beer Tastes Like, Here's Our Review Is this the hottest new brew around?

When we heard the news that Rogue was releasing Sriracha Hot Stout Beer, we were intrigued. We promptly ordered a six-pack to find out how this bizarre flavor combination would taste. Being…

January 5, 2015, 3:16 PM EST

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

January 5, 2015, 2:28 PM EST

Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot Like Oreo Archenemies become friends in Leo Burnett's launch spot

Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus…

January 5, 2015, 1:51 PM EST

A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From McDonald's Unlikely path to greatness

DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of cheese, narrated…

January 5, 2015, 11:39 AM EST

This Gay-Themed Taco Bell Ad Isn't Real, but Taco Bell Digs It Anyway 'Leaked' spot is actually spec

It's a sign of the times that some freelance directors can make a gay-themed spec ad for a major brand, and that brand not only doesn't go ballistic and have…

January 5, 2015, 9:26 AM EST

More Top Media Publications Trust Programmatic For Premium Ad Inventory Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

December 23, 2014, 4:12 PM EST

Say It With Beer: Brewer Lets You Attach Video Messages to Its Bottles More social antics from Andes

Breaking a bottle over somebody's head is one way of using beer to deliver a message. Now, Andes has developed a less violent option. Just scan the QR codes—remember those?—on an…

December 23, 2014, 8:54 AM EST

Can This Beer From CP+B Make You Suddenly, Incredibly Creative? Follow the instructions and find out

Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. Professor Jennifer Wiley and her team at the…

December 19, 2014, 2:46 PM EST

Ad of the Day: Laphroaig Turns Mixed Opinions of Its Scotch Into Amusing Christmas Carols All reactions welcome, and even celebrated in song

Laphroaig, a singular single-malt Scotch known for its potent and polarizing flavor, has spent the better part of the year soliciting tasters' opinions. Now, it's taken several of the more colorful…

December 16, 2014, 7:55 PM EST

Johnnie Walker Goes Walking After Midnight in New Year's Eve Ad Filmed on a Moving Stage Inside BBH's single-take spot

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while…

December 16, 2014, 7:40 AM EST