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TNT Scares Up Big Business With Mob City Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

December 3, 2013, 4:58 PM EST

Grey London Wins Volvo Creative Pitch Agency creating a dedicated unit to manage the business

The London office of Grey has been named the new global creative lead on Volvo after a review that began in June. The automaker considered six agencies before narrowing its list to…

December 2, 2013, 2:37 PM EST

How Olivier François Is Fixing Fiat for Its Return to America Injecting just enough sex and sizzle into the Italian auto brand

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony”…

November 17, 2013, 9:51 PM EST

Ad of the Day: How Do You Get a Ghost Out of Your 1996 Honda Civic? With an exorcism, of course

It's Halloween, folks. And you know what that means? Time to roll out the "spooky" marketing stunts! The yearly onslaught of Halloween-themed viral ads has become a tradition that's getting…

October 31, 2013, 3:12 PM EDT

The World Is Big Again in Jeep's 'Built Free' Campaign for the 2014 Cherokee W+K's anthem spot

Time narrows your options and forecloses on your freedom. But in a Jeep Cherokee, at least, you can feel young again—your opportunities as limitless as the sky above the open…

October 28, 2013, 11:30 AM EDT

Ad of the Day: Mini Packs a Load of Horror Into a Roomy Countryman for Halloween Who's the scariest of them all?

Is there anything scarier than rampaging zombie pageant girls? I submit to you that there is, and it's highway driving in a Mini. Still, this spot manages to point up one…

October 23, 2013, 1:03 PM EDT

Ad of the Day: Real or Illusion? Honda CR-V Spot Keeps You Guessing A view askew from mcgarrybowen

Hey, advertisers … stop blowing my mind! Honda follows Ray-Ban's impressively trippy optical-illusion video with this 60-second European TV spot from mcgarrybowen in London. The spot, called "An Impossible Made Possible,"…

October 22, 2013, 11:52 AM EDT

Ad of the Day: Chrysler Calls on Hometown Hero Miguel Cabrera in Doner Spot The road to greatness

Chrysler loves a good Detroit story. (Eminem! Iggy Pop! John Varvatos!) And right now, with the Detroit Tigers battling the Red Sox in the American League Championship Series, the team's…

October 18, 2013, 9:22 AM EDT

How Ron Burgundy Learned to Love Dodge, and Vice Versa Inside the Will Ferrell campaign with W+K, Gifted Youth

IDEA: Fictional '70s anchorman Ron Burgundy doing parody ads, which double as real ads, for a 2014 sport utility vehicle? Olivier François, who has broken the mold before as CMO…

October 13, 2013, 11:01 PM EDT

Ad of the Day: Volvo Runs With the Bulls in Its Most Beastly Truck Stunt Yet Catch me if you can

It's not advertising if it isn't potentially lethal. That appears to be Volvo Trucks' premise lately. Its amazing ad stunt from agency Forsman & Bodenfors, the latest in a series that…

October 11, 2013, 1:33 PM EDT

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