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Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing? SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

March 7, 2014, 8:24 PM EST

Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000 We talk to the director

Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's…

March 3, 2014, 2:45 PM EST

Ad of the Day: Jeff Gordon, PepsiMAX Get Revenge on Writer Who Said 'Test Drive' Was Fake Sequel to viral smash

PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his…

February 27, 2014, 10:44 AM EST

Honda Goes Inside the Civic Tourer, and Everything Else, in Brilliantly Constructed Ad W+K's 'Inner Beauty'

IDEA: You hear it often—it's what's inside that counts. That's especially true for an automaker touting a roomy vehicle, like Honda has with its new Civic Tourer wagon in Europe. To…

February 25, 2014, 9:45 AM EST

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics In kbs+ ads, the future is now

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the…

February 7, 2014, 1:57 PM EST

A Play-by-Play From Jaguar's Super Bowl Social Media Lair Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

February 3, 2014, 2:08 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

Kia, Toyota Push Out Their 2014 Super Bowl Commercials The Matrix and the Muppets

Following Volkswagen earlier today, and Audi and Hyundai yesterday, two more automakers released their 2014 Super Bowl spots Tuesday—with Toyota rolling out its 60-second ad with the Muppets and Terry…

January 28, 2014, 12:49 PM EST

Ad of the Day: Volkswagen Gets Its Wings in 2014 Super Bowl Commercial Spot pushes vehicles' longevity

Volkswagen of America's minute-long 2014 Super Bowl spot from ad agency Argonaut, released online this morning, sports a pretty lofty concept: Every time a VW vehicle hits 100,000 miles, a…

January 28, 2014, 10:33 AM EST

Ad of the Day: Hyundai's Two Super Bowl Ads Are Simple, Cute and Fun Johnny Galecki's commercial debut

Sometimes it's the understated celebrity cameos that do the trick on the Super Bowl. Johnny Galecki certainly fits the bill, and has picked a good time to make his commercial acting…

January 27, 2014, 11:05 AM EST

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