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Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'

Venables Bell spot pushes the 2017 Audi R8 V10 Plus

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it's destined to have one of the most talked-about soundtracks of any commercial on the game—"Starman," the 1972 track by…

Christopher Walken Shines in Kia Super Bowl Ad That Likens the Optima to a Pair of Socks

But a nice pair of socks!

Chairs are like Facebook. And colorful socks are like Kia. In one of the more amusing advertising metaphors we've seen in a while, Kia likens its midsize Optima sedan to very…

Ryan Reynolds Is Everywhere as Hyundai Unveils Its Super Bowl Ads

Celeb and talking animals: check, check

Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with…

Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial

RPA gives the Ridgeline a woolly rendition of a Queen classic

There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help change…

Ad of the Day: Subaru's Driving Dog Family Returns for More Adorably Comical Spots

The Barkleys are back

Subaru's hilariously human-seeming dog family, the Barkleys, were a big hit when they drove onto the scene two years ago in ads from Carmichael Lynch. And now they're back for…

Christopher Walken Is Waiting in the 'Walken Closet' in Kia’s Super Bowl Teaser

Socks continue to play a cryptic role

Last year, Kia put onetime super spy Pierce Brosnan in a campaign that cast its 2016 Sorrento as "The Perfect Getaway Vehicle." This year, Kia's celebrity spokesperson is Christopher Walken—and in…

Ad of the Day: Ellie Kemper Helps Buick Get Quirky for Millennial Love

DigitasLBi airs out an old brand with honest dorkiness

Kimmy Schmidt may be unbreakable. But hey, Ellie Kemper, give that retractable roof button a rest already!  The actress shifts her quirky-geek persona into high gear for a fun Buick campaign…

Ad of the Day: NAPA Auto Parts Makes Great New-Car Ads … for Very Old Cars

VML revels in category clichés

None of the cars in VML's new campaign for NAPA Auto Parts is your father's Oldsmobile. You will, however, find Granny's clunky Toyota among them. Three, um, shall we say "lovingly…

Here's Your First Look at Christopher Walken on the Set of Kia's Super Bowl Ad

One of his costars is a colorful sock

It's been 16 years since Pets.com's sock puppet graced us with a starring role in a Super Bowl commercial. That didn't work out so well. But maybe it's time for…

Ad of the Day: Nissan Gets Props for Praising Chevy, Ford and Dodge in Lovely Truck Ad

Risky move pays off

When it comes to automotive advertising, sometimes it pays to toss out the driver's manual, ignore the rules of the road and veer off in an unexpected direction. Take Nissan, which…

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