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Ad of the Day: NAPA Auto Parts Makes Great New-Car Ads … for Very Old Cars

VML revels in category clichés

None of the cars in VML's new campaign for NAPA Auto Parts is your father's Oldsmobile. You will, however, find Granny's clunky Toyota among them. Three, um, shall we say "lovingly…

Here's Your First Look at Christopher Walken on the Set of Kia's Super Bowl Ad

One of his costars is a colorful sock

It's been 16 years since Pets.com's sock puppet graced us with a starring role in a Super Bowl commercial. That didn't work out so well. But maybe it's time for…

Ad of the Day: Nissan Gets Props for Praising Chevy, Ford and Dodge in Lovely Truck Ad

Risky move pays off

When it comes to automotive advertising, sometimes it pays to toss out the driver's manual, ignore the rules of the road and veer off in an unexpected direction. Take Nissan, which…

Ad of the Day: Swedish Conductor Marie Rosenmir Is Volvo's Unlikely New Endorser

And she loves her V40

A new spot for the Volvo V40 R-Design by Grey London focuses on the details, with a more soft-spoken tone than the usual false confidence we've come to expect from…

Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van

Could be on the road by 2020

While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing…

How Forbes Got 42% More Readers to Turn Off Ad Blockers, and 6 Other Intriguing Stats

Lots of digital-marketing data already during CES week

The Consumer Electronics Show in Las Vegas runs through Saturday, and there's marketing data aplenty being released due to the huge event, especially on the connected-car front. There are more than a…

Ad of the Day: Honda's 'Dreamer' Is an Acid-Level Romp Inside an Auto Designer's Mind

RPA imagines the fruit of elaborate dreamscapes

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of his…

Infographic: What Auto Buyers Want From Connected Cars, Today and Tomorrow

Shoppers are seeking both cool features and safety

Exclusive research from Autotrader shows that future car buyers don't want to sacrifice safety in the name of high tech. But they also desire the cool bells and whistles that…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Spot from RPA comes after a year on the sidelines

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The…

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