Advertisement

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Just keep driving

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game. For the third year…

Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey?

Kids (and Busta Rhymes) step up in sequel to viral hit

Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban…

Mazda Rolls Out New Miata via Fashion Rocks Microsite

Duran Duran and Afrojack perform

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to Fashion Rocks, a live TV show celebrating the world of fashion…

Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever

A dumb idea, brilliantly presented

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the…

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen

CHI streaks across the night sky in Kuala Lumpur

Nothing says "Lexus" like a guy made of light leaping across the sky. In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure…

NBCU's TV Everywhere Taps Former HBO Exec Dina Juliano as SVP of Consumer Strategy

One of three recent additions to the network's TVE group

NBC Universal has tapped Dina Juliano, formerly vp of user experience and product design for digital products at HBO, as its svp of consumer product strategy for the network's TV Everywhere…

The Dukes of Hazzard Ride Again in AutoTrader's High-Octane Campaign

Bo and Luke still have it, but their car doesn't

IDEA: It's been a while since Bo and Luke Duke raced around Hazzard County three decades ago in their 1969 Dodge Charger stock car, evading Boss Hogg and Rosco P.…

Ad of the Day: Honda Fit Mini-Car Is Fit for Millennials

Squealing meerkats not included

The new Fit mini-car can fit many things, and do many others—pretty much whatever your whimsical millennial heart desires, at least according to Honda. Starring comedian Nick Thune, a pair of…

How Social and Email Helped Mazda’s Limited-Edition Preorders Sell Out Crazy Fast

Under the hood of the automaker’s timely digital promotion

Mazda bet big on social and email to tap into the classic roadster’s fervid fan base for its first all-digital pre-sale event to build buzz around a line of limited-edition…

FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights

Consumers come first

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data…

Advertisement