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VW's 'Connected Dog' App Lets Your Best Friend Walk Himself, So You Don't Have To

Achtung!'s latest prank for the automaker

Volkswagen has been having trouble with cars lately, so it's moved on to dogs. Or so it would appear from this latest prank video from the automaker's Dutch division and ad…

The 10 Best Ads Wieden + Kennedy Made for Chrysler and Dodge Over the Years

High points from a classic agency-client team

Today Fiat Chrysler Automobiles announced an end to its six-year partnership with Wieden + Kennedy. FCA, which owns brands including Chrysler, Dodge, Jeep and Maserati, said in a statement that…

94-Year-Old Iris Apfel Is Cooler Than You'll Ever Be, as the New Face of Two Brands

She's into clothing and cars

Iris Apfel is the unlikely but unquestionably perfect new face of not one but two brands right now: Australian fashion label Blue Illusion and the new DS 3 car in…

This Voice Actress Really, Really Wants to Work for Jeep. Here's Her Impressive Pitch

A dedicated and unusually public casting bid

It's the kind of zealotry of which marketers—and employers—dream. Professional voiceover artist Kelley Buttrick is a lifelong fan of Jeep, but has never gotten to work on its advertising. So she…

Chevy Throws Facebook's Reaction Buttons Into Its New Malibu Commercial

Because you can't just Like the Malibu

Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion…

Ad of the Day: Ford's Risky New Short Film About Divorce Is Beautiful and Sad

Director Daniel Kragh-Jacobsen explains the unconventional content

Divorce is a topic that's almost never explored in advertising. It's just too thorny and depressing. Yet it's also, of course, very relatable to plenty of people—and so Ford Denmark…

Honda Turns Kids' Cute Stories Into Ads Styled Like Little School Plays

Car becomes a rocket and a submarine

Honda is the latest marketer to let kids help write its commercials. And the strategy is, as usual, a solid one. A pair of minute-long videos from RPA introduce "Storytime with…

This Auto-Loan Brand's Colognes Can Help Anyone Smell Like a Dirty Pickup Truck

Sadly, they're not for sale

Old Spice gave us "The Man Your Man Could Smell Like." But what if you'd rather reek like a dusty old pickup rather than an average guy armed with a…

Jeep Is Making Limited-Edition Mud Masks for Adventure-Deprived City Jeeps

Bringing the off-road to the on-roaders

Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50. And now comes a…

Martin Sheen and Bill Pullman Are Presidents Once Again in Chrysler's Fun New Ads

Cheeky work wryly plays off the election year

Hail to the chiefs! Martin Sheen and Bill Pullman give delightfully cheeky presidential performances in Wieden + Kennedy's new campaign for Chrysler. Of course, neither man has actually been elected to our…

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