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Retail, Automotive Biggest Spenders in 2013 P&G, GM, AT&T among Kantar's top 10 spenders for the year

The absence of the Summer Olympics and political spending in fall 2013 (compared to their presence in 3Q 2012) may have put a damper on advertising expenditures, but total ad revenue…

March 25, 2014, 4:18 PM EDT

Why Ricky Gervais Was Right for Audi's A3 Campaign 'Uncompromised' talent, and an assist from Queen

IDEA: Endorsers needn't be universally loved. They just need to reflect—or better, embody—the brand promise. Take Ricky Gervais. Some people love him; others loathe him. But he's great for any brand…

March 25, 2014, 8:16 AM EDT

Ad of the Day: Firestone Gets Impulsively Romantic With an Adorable Tale of Young Love Lance Acord spot set to perfect Daniel Johnston track

You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous…

March 21, 2014, 2:55 PM EDT

Ad of the Day: Tesla Thinks This Fan-Made Ad Is Out of This World, and You Will Too Elon Musk loves Everdream spot

How do you impress Elon Musk? Combine two of his favorite things into one incredible spec commercial. That's what the enterprising creatives at Everdream Pictures did with the impressive homemade spot…

March 18, 2014, 11:01 AM EDT

Q&A: The Director of That Viral Chevy Dog Ad Isn't Surprised He Didn't Win Lloyd Choi looks on the bright side

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun,…

March 12, 2014, 9:33 AM EDT

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing? SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

March 7, 2014, 8:24 PM EST

Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It Contest entrant finds life on YouTube

Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win. It opens on a…

March 7, 2014, 2:00 PM EST

If You've Ever Wondered How a Porsche Would Handle a Ski Slope, Watch This Playtime at Sugarbush in Vermont

If you want to slide down a ski slope in your car, Porsche suggests the 911 Carrera 4S. This new video for the brand, filmed at the Sugarbush Resort in Vermont,…

March 5, 2014, 10:41 AM EST

Apple CarPlay, Boeing Black Phone Revealed in New Videos Mobile tech to spy for

We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style. CarPlay is the new name…

March 3, 2014, 6:09 PM EST

Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000 We talk to the director

Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast. So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's…

March 3, 2014, 2:45 PM EST

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