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Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8 Leaning on category conventions while upending them, too

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them…

May 14, 2014, 11:51 AM EDT

In a World of Insane Homemade Ads for Used Cars, This Might Be the Craziest Buckle those pelvis straps and hold on!

"Do you want to be perceived as rich and cuddly? Of course you do!" We've seen our share of crazy homemade ads for used cars. But this one, created by a…

May 13, 2014, 9:57 AM EDT

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

May 12, 2014, 2:26 PM EDT

Lorde's 'Royals' Hit Maybach-Targeting Marketers in the Wallet Cautionary tale about programmatic

They'll probably never own a Maybach, but that hasn't stopped millennials from being curious about the car brand thanks to it being referenced in "Royals," an infectious tune by New…

May 12, 2014, 2:06 PM EDT

Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater's Touching Mother's Day Story A pink Escalade for Rose

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade. The first part…

May 9, 2014, 9:52 AM EDT

This Ad Has No Respect for Personal Space, but at Least Honda Does Better than some weirdo asleep on your shoulder

How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake. This new ad for…

May 8, 2014, 11:51 AM EDT

Russian Subaru Ad Expertly Veers From Shocking and Sad to Hilarious Reversal of fortune on a quiet road at night

If you've been paying attention to Subaru's ads lately, you know that dogs love driving the brand's cars. But you probably don't know how far they'll go to do so. This…

April 25, 2014, 8:56 AM EDT

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians Here's what they've learned

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th…

April 17, 2014, 2:50 PM EDT

This Music Marketing Firm Mixes Brands, Bands and Fans How do you create campaigns that seem organic, not contrived?

Mirrored Media Who Justin Lefkovitch, founder and CEO What Experiential music marketing firm Where Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands want to appropriate artists’ “cool”…

April 9, 2014, 9:23 PM EDT

Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do Them 10 amazing videos introduce the new Hardtop

I'm positively floored by the fun series of Web videos by Butler, Shine, Stern & Partners and Tool of North America introducing the BMW Mini Cooper Hardtop. Client and agency asked…

April 4, 2014, 12:07 PM EDT

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