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Katie Couric, Bryant Gumbel Revisit Hilariously Clueless 1994 Today Clip in BMW's Super Bowl Ad

What is that @ symbol, anyway?

The year was 1994. Ace of Base saw "The Sign." O.J. Simpson's white Bronco sped down the freeway. And of course, this thing called the Internet was a tiny baby.…

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super Bowl Spot

She runs, dances, cycles—and models, too

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great…

Audi Jumps in the Deep End With an Epic Tale of Rebellion at a Swimming Pool

Brand lessons learned early

This Audi spot from Venables Bell & Partners presents a pint-size rebel with a full tummy who's eager to cannonball into a pool even though a sign clearly says, "Wait…

Acura Catches Lightning in a Bottle, Quite Literally, in Mullen's New ILX Spot

Joey Santiago reworks a Pixies song for the soundtrack

An engineer ventures out during a thunderstorm and literally catches lightning in a bottle to power the Acura ILX in this cinematic spot from Mullen. Johnny Green of Reset Productions—much lauded…

What Does It Take to Win the Super Bowl on Social Media?

With each year, the real-time marketing bar rises higher

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen…

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Here's How GM Uses Social Data to Improve Cars

Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

An 18-Wheeler Jumps Over a Racecar in EMC's Gnarly, Record-Setting Stunt

Do not try this at home, or anywhere else

Data storage and cloud computing company EMC, which sponsors Formula 1 racing, recently sent an 18-wheeler careening over a racecar in an epic, world-record setting jump … because it's awesome. It's…

Nissan Returns to the Super Bowl for the First Time in 18 Years

But some other automakers take the bench

After nearly 20 years on the bench, Nissan USA will run a 60-second spot during the 2015 Super Bowl. The Nashville-based company's last Super Bowl ad ran in 1997, but according…

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