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Ad of the Day: Peugeot Remakes 1984 Ad, Taking the Stunt Driving From Crazy to Insane A worthy sequel for the GTi

In 1984, Peugeot introduced its 205 GTi with a wild, James Bond-esque commercial in which the car was seen being chased across a snowy expanse by a plane dropping explosives. Thirty…

October 13, 2014, 11:48 AM EDT

Hot Wheels Climbs In for Vanguard's Third Fun, Furious Stop-Motion Toy Car Chase Driven to fantasy

IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wonderfully frenetic car…

October 7, 2014, 9:10 AM EDT

Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore Grey London's 'The Swell'

In its first global campaign for Volvo, Grey London strives for a "quietly epic" tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund,…

September 29, 2014, 1:02 PM EDT

For Nationwide's Matthew Jauchius, Marketing Is the Best Policy 2014 Brand Genius winner for financial services

Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds? Nationwide’s spots in the recent past featured scenes like a guy sitting…

September 29, 2014, 12:04 AM EDT

Trudy Hardy Drives BMW to Olympics Glory 2014 Brand Genius winner for automotive

The U.S. bobsled team took home one silver and three bronze medals at the Winter Olympic Games in Sochi, Russia. And BMW scored marketing gold. Lots of brands ink sponsorship deals…

September 29, 2014, 12:03 AM EDT

Smart Car Makes Crosswalks Safer (and More Fun) With Dancing 'Don't Walk' Guy Grumpy red icon loosens up

How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at. That's what Smart car…

September 15, 2014, 1:04 PM EDT

How Nissan Beat Everyone With a Royal Baby Tweet in Just Seven Minutes It's worth listening to rumors

It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K.…

September 9, 2014, 11:21 AM EDT

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad Three spots launched Thursday

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor and…

September 4, 2014, 12:50 PM EDT

You'll Be Hot and Cold on W+K's New Honda Work, and That's a Good Thing Testing the Civic in extreme temperatures

This Honda Civic campaign by Wieden + Kennedy London is cool. And pretty warm, too. The centerpiece is an engaging 30-second film that shows the freezing and thawing of a Civic…

August 21, 2014, 1:41 PM EDT

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