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Ad of the Day: Honda's 'Dreamer' Is an Acid-Level Romp Inside an Auto Designer's Mind

RPA imagines the fruit of elaborate dreamscapes

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of his…

Infographic: What Auto Buyers Want From Connected Cars, Today and Tomorrow

Shoppers are seeking both cool features and safety

Exclusive research from Autotrader shows that future car buyers don't want to sacrifice safety in the name of high tech. But they also desire the cool bells and whistles that…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Spot from RPA comes after a year on the sidelines

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The…

You Too Can Live a Jude Law-Worthy Life in This Swingin' First-Person Ad for Lexus

A taste of the high life

Hey, was that Jude Law in CHI & Partners' new "The Life RX" campaign for Lexus Europe? Indeed it was, though if you blink you might just miss him: The Hollywood…

Ad of the Day: Audi Made One Hell of a Gnarly Skiing Ad Without Any Snow at All

It's all downhill from here

Look out below! In this gripping Audi Quattro ad from agency Lowe Stratéus and production house The Boat, French ski champion and filmmaker Candide Thovex races down a mountain. There's just…

Ad of the Day: Ali Fights Ali in This Epic Spot for the Porsche 911

Maria Sharapova and chess king Magnus Carlsen also battle themselves

Imagine if, in his prime, Muhammad Ali laced up his gloves and stepped into the squared circle against … himself. Cramer-Krasselt posits just this scenario in "Compete," a captivating 60-second spot…

Porsche Punks New Drivers by Making Them Take Their Test in a 911 Carrera 4

Not exactly a beginner's vehicle

There's a reason your parents put you in a beater when you got your driving permit. To promote the opening of a new Porsche Experience Center in Le Mans, France—the fourth…

This Automaker Turned Its Owner's Manual Into a Beautiful Work of Prose, Poetry and Art

Getting mileage out of a forgotten bit of media

If your car manual were an entertaining work of fiction filled with pretty illustrations, you might be more inclined to read it. That, at least, is the hope behind a new…

Roadkill Raps in This Insane Road-Safety PSA That's Selling Something Else, Too

Do you have a killer car?

What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does…

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