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Try Keeping Your Eyes on Gigi Hadid in This Whiplash-Inducing 360° Experience From BMW

A high-speed shell game

If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars.  The fashion celebrity…

This Man Ate a Ford Kuga, to Sample Its Delicious Materials, in Brand's First 'Taste Drive'

Eric Leclerc digests his biggest project to date

Every automaker says it uses the best materials. But how do you really know unless you try them? And by try, we mean eat. Ford Motor Co. in Israel wanted to…

Ad of the Day: This Porsche Magazine Ad Uses LEDs to Light Up the Car's Insides

Brand follows its Fast Company hologram with cool Inc. placement

For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement.  As you may recall, the automaker and its agency, Cramer-Krasselt, ran…

How Volvo Stole Energy From Other Cars on a California Highway to Power This SUV

Grey engineers some neat 'highway robbery'

Volvo's new XC90 T8 hybrid is more than just a potential getaway car. It's a twin-engine thief that steals power from other vehicles. At least, that's how the seven-seat SUV is…

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform

It's about 'telling powerful stories'

Follow Mercedes-Benz on Instagram, and you'll soon learn two things: It posts several times a day across the brand's properties, and people eat it up. For instance, the carmaker's global account,…

Google's Swipeable Car Ads Are Turning Search Into a Mobile Showroom

Toyota's happy with early results

Google's Model Automotive Ads let users swipe through images of car interiors and exteriors. Google is continuing to drive home the idea of micromoments by turning auto ads into beautiful, swipeable,…

Ad of the Day: This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram

Feeling the future?

Some advertisers have grown increasingly inventive with print media in recent years. Motorola, you may recall, created a button that let readers change the color of cellphones shown on the printed…

FTC Wants Volkswagen to Pay American Consumers for Deceptive 'Clean Diesel' Ads

Seeks a court order to compensate buyers

The Federal Trade Commission has run out of patience with Volkswagen and its advertising campaigns. Today the FTC filed a complaint in federal court charging the auto giant with repeatedly making deceptive…

Audi Set Up Free Wi-Fi at the New York Auto Show, and Look What the Networks Are Called

A4 takes shots at the BMW 328i

Audi hits the New York Auto Show this week with the message that its A4 has surpassed the BMW 328i in many areas, like horsepower, acceleration and technologies including lane…

Samsung Just Made a Motorcycle Windshield That Checks Your Texts, Calls and Emails

But the point is to keep your eyes on the road

Every day, it seems, our modes of transportation become more like high-tech companions, geared to enhance our comfort and safety while providing vital real-time information. The latest example comes from Italy, where…

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