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Bob Dylan Went Electric. And You Should Too, With a Plug-In Hybrid, Says Audi

Newport sponsor invokes an iconic moment

A new hybrid-electric Audi is just like that time Bob Dylan shocked audiences by playing an electric guitar at the Newport Folk Festival, says Audi. This new video from the automaker,…

Edmonton Defends Epic Bus Ad, Which Looks Like a Carbon Copy of Famous 2012 Spot

Makers of Danish original also weigh in

The Canadian city of Edmonton, Alberta, has created an epic commercial about how cool it is to ride the bus. But it's like flashing back to a trip you've taken…

3M Builds a Rube Goldberg Machine From Its Esoteric Products, but Is It the Best Metaphor?

Intricacy might undermine the message

3M, which makes lots of different kinds of random, practical objects like sandpaper and stethoscopes, has now combined a bunch of them into one highly impractical but somewhat entertaining object—a…

Ad of the Day: Gaming Spot Makes Horrifying Use of Robert Frost's 'The Road Not Taken'

Poem repurposed as a chilling voiceover

Robert Frost has been frightening lit majors for years. For the rest of us, however, the American poet's thoughtful 1916 masterpiece "The Road Not Taken," with its quiet lines about…

TBWA Designs a Bike-Lock Poster From Pieces of Competitors' Broken Locks

An ad that's cool enough to steal

To introduce AXA's Victory bicycle lock, TBWA\Neboko scoured the streets of Amsterdam looking for other companies' broken bike locks, and used pieces of them in this memorable poster and billboard…

Clothing Crackles With the Meaning of Life in These Excellent European Fabric Softener Ads

Love your laundry

Kudos to Procter & Gamble brand Lenor (known in the U.S. as Downy) for managing to eroticize fabric softener in surprisingly poetic fashion. Each of these four long-form ads from Grey…

Ad of the Day: Norm Macdonald Is Colonel Sanders, as KFC Campaign Quickly Gets Meta

W+K swaps ex-SNL stars

Darrell Hammond out, Norm Macdonald in. Wieden + Kennedy shook up the musty image of Col. Harland Sanders in its first work for KFC back in May, with Hammond being memorably…

Baby Brand Tommee Tippee Made Baby Wipes From Reams of Actual Parenting Advice

Stunt helps launch #ParentOn campaign

New parents eventually get so sick of advice, they'll want to wipe their baby's butt with it. And now, infant feeding brand Tommee Tippee has made that possible—with a limited…

Kevin Durant Goes Nuts for a Street Baller's Dunk in Ad for Nike and Foot Locker

Zach LaVine is like, whatever, though

Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too. In this new co-branded ad for Nike and Foot Locker, the Oklahoma City…

Ad of the Day: Wieden + Kennedy Shoots for the Stars in Grand 'Ignition' Film for Honda

Brand celebrates 'daring and human endeavor'

We have "Ignition." That's the title of Wieden + Kennedy London's new pan-European campaign for Honda, which uses spaceflight as a visual metaphor for bold innovation. Actually, the metaphors are mightily mixed…

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