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Pets Are Exciting Multi-use Tools in These Fantastic Infomercials for an Animal Shelter

Every house needs one

Cats aren't just great alarm clocks. They're also excellent sleeping masks. Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk exciting new…

This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too

More innovative outdoor from thjnk

Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice…

Can an Ad Campaign Get Egyptian Men to Speak the Names of Their Mothers?

UN Women targets a taboo

Stripping away someone's name goes a long way toward dehumanizing that person. UN Women and Impact BBDO Dubai poignantly drive home that point in a two-minute film that was timed…

Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery

That despotic clown

Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic,"…

4 Trends That Will Keep Your Brand Globally Competitive

Adapting to cultural contexts is key

Specs Claim to fame Shankar Gupta-Harrison, vp of strategy at 360i; makes the best sangria in the world. Base New York Twitter @SGMagnus When marketers take their brand positioning and messages global, a lot…

A Boy Discovers the World's Greatest Superpower in This Remarkable French Ad

Astronaut, rock star and more

Here is a really beautifully filmed commercial from France featuring a boy named George who has remarkable powers. It would spoil the ending a bit to tell you the advertiser,…

Ad of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They Don't Hate It

Blind taste test in NYC

As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little stunt to get people to actually drink Bud—and even…

Problems in the Bedroom? Ikea Shows You Exactly What to Do With Your Junk

'Shelf discovery' from BBH

Ikea does a ton of marketing worldwide, but its looniest ads come from one agency—BBH Asia Pacific. Just in the past year, it made the hilarious "Bookbook" ad, imagining the…

Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page

FCB Paris looks to the skies

Up, up and away? FCB Paris plans to send one of its creatives into space. The agency will use almost 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski toward heaven. The…

Ad of the Day: Here's What Happens When You Open a Gun Store in the Middle of NYC

Every weapon has a history

States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot, which won a Silver Lion…

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