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After 80 Years With One Ad Shop, Land O' Lakes Hires The Martin Agency

Big changes at America's top butter brand

Two months after announcing its creative review, Land O' Lakes Inc. has picked The Martin Agency as the agency of record for its dairy brands including Land O' Lakes butter…

JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers

Mcgarrybowen already working on spring marketing

JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its…

Picked to Promote State Tourism and Business, Campbell Ewald Loves New York

Wins Empire State Development Corp. contract

Campbell Ewald New York's latest new business win covers its entire home state from Montauk to Niagara Falls. The Empire State Development Corporation, a 47-year-old public entity created to promote tourism,…

Why Is 2015 the Year of the Media Review? We Asked UM, One of Pitchfest's Big Winners

Agency recently added Coke, J&J, CVS and McCormick

This year has seen a rare confluence of events in the ad industry as a significant number of the world's largest brands launched media agency reviews over a period of…

Travelocity's Roaming Gnome Settles Down at a New Agency

Campbell Ewald wins business, gets visit from the mascot

Less than three months after Travelocity announced plans to part ways with the agency that created its now iconic Roaming Gnome, the online travel service named Campbell Ewald as its…

BBDO Just Won Priceline. Will Shatner Remain Onboard?

Travel site changes shops for first time in a decade

Priceline.com, after working with Butler, Shine, Stern & Partners for nearly a decade, has chosen BBDO New York as its newest creative agency. BBDO will handle all of the client's television, digital…

Subway Chooses BBDO as Agency to Guide It Into the Post-Jared Era

Chain hopes to redefine itself with a new shop and executive

Beleaguered sandwich chain Subway has chosen BBDO as its new creative agency of record after a review. The account will be handled by the agency's New York office. The company announced…

Jack in the Box Has Dropped the Ad Agency Created to Run Its Account

Secret Weapon Marketing invented iconic Jack character

Dick Sittig—the ad industry veteran who created the Energizer Bunny and Jack Box, spent more than two decades crafting campaigns for the Jack in the Box burger chain and founded…

Etihad Airways Picks Cheil Worldwide and Barbarian Group for Its Westward Expansion

As UAE-based carrier reimagines luxury

In March, Etihad Airways made headlines with a new ad campaign—created by M&C Saatchi and starring Nicole Kidman—aimed at redefining luxury in the context of business travel. Now, Cheil Worldwide and…

Realtors Hire a New Agency to Educate Millennials About What, Exactly, They Do

Arnold will woo the DIY homebuyer

The National Association of Realtors has put out the welcome mat for Arnold Worldwide, hiring the Boston-based agency to handle creative, digital, brand activation and strategy following a review led…

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