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Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account Spends more than $1 billion annually in media

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year…

March 9, 2014, 8:58 PM EDT

MediaCom Studies Hollywood to Help Train Its Staff Learning new ways to tell an interesting and compelling story

It’s late on a Monday morning and eight staffers at MediaCom are watching Argo. No, they’re not slacking off but rather learning how to tell a story from two Italian filmmakers:…

March 2, 2014, 10:41 PM EST

A Play-by-Play From Jaguar's Super Bowl Social Media Lair Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

February 3, 2014, 2:08 PM EST

This Chicago-based Agency Specializes in Multicultural Work Commonground's clients include Coca-Cola, NBCUniversal, Miller Lite and Verizon

Specs Who Co-founders and managing partners Sherman Wright (l.) and Ahmad Islam What Marketing agency Where Chicago Agency vets Wright and Islam bumped into one another while vacationing in Cancun and bonded over the…

January 23, 2014, 5:42 AM EST

Survey Predicts a Bleak Future for Agencies Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in…

January 14, 2014, 12:49 AM EST

This Agency Helps Builds Brands at Warp Speed TVGla fuses technology with entertainment instincts

Specs Who (From left) Brian Pettigrew, president; Lady Liberty; Dimitry Ioffe, founder and CEO What Digital marketing agency Where Los Angeles office Dimitry Ioffe got a taste for entertainment at a tender age—TVGla’s founder…

January 9, 2014, 7:28 AM EST

Commerce Bank Goes to Olson Minneapolis shop beats out Richards Group, Rodgers Townsend

Commerce Bank has tapped Olson to handle marketing for its retail, commercial and trust units. The shift came after a review following the bank’s parting of ways with 14-year incumbent Bernstein-Rein,…

November 1, 2013, 2:05 PM EDT

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

Radio-Happy Bonefish Grill Taps Digital Shop as Lead Agency Blast Radius picks up first restaurant account

Bonefish Grill has named Blast Radius its lead agency after a review involving three other unnamed candidates. The WPP shop takes over an account that sister agency Young & Rubicam,…

October 24, 2013, 10:44 AM EDT

Google Advertisers Now Have Access to Facebook Ads Rivals cooperate on FBX

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange. This means that advertisers…

October 18, 2013, 3:03 PM EDT

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