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Nationwide Drops McKinney as Its Agency of Record After a 7-Year Relationship

Intends to 'move in another direction' creatively

Insurance giant Nationwide has parted ways with its creative agency of record, McKinney, after nearly seven years. "Nationwide works with a number of creative agencies to support our business needs," a…

Financial Client USAA Drops Campbell Ewald as Agency Reels From Racist Email Controversy

Account had been with IPG shop since 2008

Insurance and financial service firm USAA has canceled its contract with Campbell Ewald, which had been its agency of record since 2008. "USAA has given Campbell Ewald notice of contract termination,"…

Intuit Picks Phenomenon as Its New Brand Agency of Record

Assignment does not include TurboTax or QuickBooks

Intuit, the software company behind TurboTax and QuickBooks, has chosen Los Angeles' Phenomenon as the marketing agency of record for its corporate brand after a three-month creative review. The company may…

Virgin Atlantic Picks Indie Agency SwellShark to Run Media

Win adds big name to husband-and-wife shop

Full-service independent media shop SwellShark won U.S. media agency of record duties for Virgin Atlantic after a competitive review managed by U.K.-based ID Comms. Effective immediately, SwellShark will handle media strategy, planning,…

How MailChimp Is Benefiting From the Return of Serial

Listeners excited to hear 'MailKimp' again

Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old.  And perhaps…

Applebee's Picks Kansas City's Barkley as Its New Creative Agency

Account had been with Crispin Porter + Bogusky

Top American casual chain Applebee's Neighborhood Grill & Bar, which announced in November that it would end its three-year relationship with Crispin Porter + Bogusky, has chosen Barkley as its…

L'Oreal Sends Its Media Business to WPP's MEC After an 8-Month Review

Incumbents included UM and DigitasLBi

The American wing of French cosmetics giant L'Oreal has chosen WPP's MEC as its new media agency of record after a review that lasted eight months. The L'Oreal USA review began…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

American Airlines Lands at CP+B After Nearly 25 Years With the Same Agency

MediaCom also wins as post-merger airline becomes world's largest

After spending nearly 25 years with McCann affiliate TM Advertising, American Airlines has chosen Crispin Porter + Bogusky and MediaCom as its creative and media agencies of record, respectively.  This decision,…

Weight Watchers Has Finally Found Its New Agency Partner in Havas

Shop will helm winter campaign for brand

After ending its short-lived relationship with Wieden + Kennedy in early 2015, top diet brand Weight Watchers has chosen Havas Worldwide as its newest creative agency partner after an extensive…

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